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02 September 2019 | Story Xolisa Mnukwa
Precious  Lesupi
“Being a humanitarian cost you absolutely nothing.” – Precious Lesupi

University of the Free State (UFS) second-year BA Journalism student, Precious Lesupi from Kanana in the North-West, is a self-proclaimed ‘lover of people.’ She chose to spend her 21st birthday with disadvantaged children afflicted by life-threatening and life-limiting conditions at Bloemfontein’s Sunflower Children’s Hospice.  

Precious explains that her self-developed and coordinated charity and donation drive dubbed ‘Sunflower’s 21st’, was born in commemoration of her father who passed away after suffering from cancer. Her donation drive is aimed at catering for the medical needs of children battling chronic and terminal illnesses, such as cancer. The campaign will run until 2 November 2019, which marks this year's International Children's Day.

Her own personal experiences with genetic illnesses and diseases have been severely trying. But she believes her different life experiences and her family orientation have helped to shape her into being the vibrant, empathetic, philanthropic, and strong-willed young woman she is today.

Her goal is to continue initiating positive, life-enriching experiences for the less fortunate – especially children. 

Precious simultaneously drove another campaign alongside Sunflower’s 21st, called the Winter Jacket Challenge, which aimed to provide the homeless with jackets and warm clothing for winter. 

The embodiment of a clear benevolent spirit that burns to create positive memories and experiences for the less fortunate.

If you would like to contribute Precious’ initiative contact: 0815372500 

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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