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23 September 2019 | Story Xolisa Mnukwa | Photo Barend Nagel
Prof Puleng LenkaBula
“I want to establish a paradigm shift from community engagement to engaged scholarship, which will transfer science between communities and form reciprocal collaborations in order to create new knowledge, research niche areas, influences, and support systems to aid innovative and progressive teaching and learning processes at the UFS.” – Prof LenkaBula

The University of the Free State (UFS) Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, Prof Puleng LenkaBula, recently visited the Fulda University of Applied Sciences in Germany to discuss a possible future collaboration between the two institutions.

This was inspired by their multidisciplinary approach to higher-education courses, which she aims to facilitate at the UFS in order to pioneer critical thinking among students to ultimately bring about effective and innovative societal problem-solving in South Africa.

Fulda University is an exceptional higher-education institution with the ability to develop and transform itself to purposefully improve its infrastructure, the quality of students, and studies offered by the university. Their different degrees are structured to intersect with the requirements of the progressive European economic environment.

According to Prof LenkaBula, Fulda University is an outstanding institution specialising in applied sciences and theoretical studies, which set them apart from other universities in the advanced European higher-education system.

Prof LenkaBula believes that the prospect of developing joint master’s and/or doctoral degrees between the UFS and Fulda University would expose UFS students to high-quality international higher-education systems. This will ensure that our students are provided with essential skills to become globally competitive and relevant in their designated career fields, and to become strong contenders in an environment characterised by globalisation and the 4th Industrial Revolution (4IR).
She referred to the global exchange of knowledge systems between the UFS and Fulda University as an opportunity for the UFS to improve the university’s global rankings through learning and participating in international collaborative approaches in higher education. 

“In order for our university to cease being seen as an ivory tower, it must be involved in producing knowledge that is beneficial to socio-economic and political development – not only for South Africa, but also for the rest of the world,” said Prof LenkaBula.


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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