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25 September 2019 | Story Zamuxolo Feni | Photo Liza Crawley
Read More Photo SANRAL
SANRAL Chief Executive Officer Skhumbuzo Macozoma and UFS Rector and Vice-Chancellor Prof Francis Petersen cutting a cake to mark 10 years of collaboration between the two institutions.

The Science-for-the-Future (S4F) programme is fundamental to generating the required pipeline for technologically skilled entrepreneurs and workers by focusing on Mathematics and Science support to learners, teachers, and parents.

This is according to the South African National Roads Agency Limited (SANRAL) Chief Executive Officer, Skhumbuzo Macozoma, who delivered a keynote address at the Annual Science for the Future Summit held at the University of the Free State (UFS) on 20 September.

The S4F is a partnership between the UFS and SANRAL, with the fundamental purpose to train Maths and Science teachers and to support learners and parents. The programme has now been extended to six other universities, namely Nelson Mandela University and Walter Sisulu University in the Eastern Cape; the University of Limpopo, University of KwaZulu-Natal, and the two recently established universities, the University of Mpumalanga and the Sol Plaatje University in the Northern Cape.

Dr Cobus van Breda, the Programme Director for the UFS S4S, said they developed the Family Math and Key Concepts in Science programmes to address issues that prevent learners from excelling in these critical subjects. It seeks to improve the content knowledge of teachers and provide them with more skills-teaching resources.

Macozoma said: “I am proud and deeply honoured to stand before you today in the strength of a successful 10-year partnership with the University of the Free State which we are celebrating here today, together with the hosting of the Annual Science for the Future Summit.”  More than 300 teachers attended the summit.

Planning for the future

He indicated that SANRAL's long-term strategy, Horizon 2030, instructed the development of a new human-resources strategy for the organisation, which has identified three pillars that underpin SANRAL's human-capital development initiatives, namely people, skills, and performance.

“The strategic opportunities identified by SANRAL include capitalising on the opportunity presented by the digital revolution to create a new generation of technologically skilled entrepreneurs and workers; returning to good and ethical governance in both the public and private sectors; bringing back the prestige of serving the citizens of SA through state institutions: fashioning SANRAL as an employer of the future and delivering technical skills to address the glaring skills gap in engineering and other domains,” he said.

Macozoma stated that SANRAL has also decided to review and rationalise its support to institutions of higher learning in order to grow the footprint of its support programmes, increase the impact, and ensure equity.

Beyond this, he stated that SANRAL wanted to ensure that learners are equipped with fundamental competencies that are essential to complement academic teachings, including critical thinking, creativity, collaboration, communication, information literacy, media literacy, technology literacy, and flexibility.         

Facing 4IR head on

Macozoma said the most important characteristics of the Fourth Industrial Revolution that must be taken into consideration by those who aim to survive it, drive it, and benefit from it, is a smart customer – who is informed and dictates what services he/she wants and how they should be delivered; technology at the fingertips – which will enable rapid, real-time, borderless services to information, services, and technology as an enabler – bringing efficiency to logistics, mobility, medicine, education, industries, the economy, the military, global trade, and politics.  

Working closely with school and society

UFS Rector and Vice-Chancellor, Prof Francis Petersen, said the university has an important responsibility to generate knowledge that will impact society positively.

“We have a role to work closely with our schools and society so that we can understand each other’s needs,” he said.

“We need to strengthen collaboration with all our partners so that we can travel further and make an impact in our society,” said Prof Petersen.

One of the participating teachers in the S4F programme, Grace Molante, from a primary school in Zastron, said: “It is programmes such as these that instil hope in us as teachers. Some learners could find Maths and Science very difficult and challenging subjects, but this programme makes problem solving more enjoyable and practical.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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