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SANRAL Chief Executive Officer Skhumbuzo Macozoma and UFS Rector and Vice-Chancellor Prof Francis Petersen cutting a cake to mark 10 years of collaboration between the two institutions.

The Science-for-the-Future (S4F) programme is fundamental to generating the required pipeline for technologically skilled entrepreneurs and workers by focusing on Mathematics and Science support to learners, teachers, and parents.

This is according to the South African National Roads Agency Limited (SANRAL) Chief Executive Officer, Skhumbuzo Macozoma, who delivered a keynote address at the Annual Science for the Future Summit held at the University of the Free State (UFS) on 20 September.

The S4F is a partnership between the UFS and SANRAL, with the fundamental purpose to train Maths and Science teachers and to support learners and parents. The programme has now been extended to six other universities, namely Nelson Mandela University and Walter Sisulu University in the Eastern Cape; the University of Limpopo, University of KwaZulu-Natal, and the two recently established universities, the University of Mpumalanga and the Sol Plaatje University in the Northern Cape.

Dr Cobus van Breda, the Programme Director for the UFS S4S, said they developed the Family Math and Key Concepts in Science programmes to address issues that prevent learners from excelling in these critical subjects. It seeks to improve the content knowledge of teachers and provide them with more skills-teaching resources.

Macozoma said: “I am proud and deeply honoured to stand before you today in the strength of a successful 10-year partnership with the University of the Free State which we are celebrating here today, together with the hosting of the Annual Science for the Future Summit.”  More than 300 teachers attended the summit.

Planning for the future

He indicated that SANRAL's long-term strategy, Horizon 2030, instructed the development of a new human-resources strategy for the organisation, which has identified three pillars that underpin SANRAL's human-capital development initiatives, namely people, skills, and performance.

“The strategic opportunities identified by SANRAL include capitalising on the opportunity presented by the digital revolution to create a new generation of technologically skilled entrepreneurs and workers; returning to good and ethical governance in both the public and private sectors; bringing back the prestige of serving the citizens of SA through state institutions: fashioning SANRAL as an employer of the future and delivering technical skills to address the glaring skills gap in engineering and other domains,” he said.

Macozoma stated that SANRAL has also decided to review and rationalise its support to institutions of higher learning in order to grow the footprint of its support programmes, increase the impact, and ensure equity.

Beyond this, he stated that SANRAL wanted to ensure that learners are equipped with fundamental competencies that are essential to complement academic teachings, including critical thinking, creativity, collaboration, communication, information literacy, media literacy, technology literacy, and flexibility.         

Facing 4IR head on

Macozoma said the most important characteristics of the Fourth Industrial Revolution that must be taken into consideration by those who aim to survive it, drive it, and benefit from it, is a smart customer – who is informed and dictates what services he/she wants and how they should be delivered; technology at the fingertips – which will enable rapid, real-time, borderless services to information, services, and technology as an enabler – bringing efficiency to logistics, mobility, medicine, education, industries, the economy, the military, global trade, and politics.  

Working closely with school and society

UFS Rector and Vice-Chancellor, Prof Francis Petersen, said the university has an important responsibility to generate knowledge that will impact society positively.

“We have a role to work closely with our schools and society so that we can understand each other’s needs,” he said.

“We need to strengthen collaboration with all our partners so that we can travel further and make an impact in our society,” said Prof Petersen.

One of the participating teachers in the S4F programme, Grace Molante, from a primary school in Zastron, said: “It is programmes such as these that instil hope in us as teachers. Some learners could find Maths and Science very difficult and challenging subjects, but this programme makes problem solving more enjoyable and practical.”

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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