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09 September 2019 | Story Valentino Ndaba | Photo Charl Devenish
Silent march
Students and staff marched in solidarity with other South African universities against gender-based violence.

“Now is a time for us as men to say from the bottom of our hearts that indeed we are ashamed. Not only are we ashamed, we will speak and act against any form of violence. The very same people you see here are the very same people we need to protect, and if we do not protect them then we are rotten fruits,” said Katleho Lechoo, President of the Student Representative Council (SRC) at a silent march against gender-based violence held on the Bloemfontein Campus.

On Friday 6 September 2019, the University of the Free State (UFS) executive management and the SRC suspended all academic activities on its three campuses as a gesture of solidarity with the national movement opposing the rape, murder, and abuse of women across the country. A prayer service was also held on the Qwaqwa Campus. The UFS community came out in numbers to mourn victims and stand in support with survivors and those affected by gender-based violence

Remembering Uyinene, Jesse, and many others
Prof Francis Petersen, UFS Rector and Vice-Chancellor, said the recent rape and murder of 19-year-old Media and Film Studies student at the University of Cape Town (UCT), Uyinene Mrwetyana, and the murder of University of Western Cape (UWC) student, Jesse Hess, are painful reminders of the pervasive nature of misogyny and patriarchal violence that impedes the freedom of women in South Africa. “The UFS stands in solidarity with UCT and UWC and all other SA universities that are currently steeped in this national crisis,” he said.

Prof Petersen then called on the Department of Higher Education, civil society, the business sector, and all other roleplayers to actively contribute to efforts to eradicate gender violence. “As a university, we call specifically on the city of Bloemfontein, the mayor, members of local government, the South Africa Police Service and all inhabitants to assist us in making our city safe.”

Reading from the statement of commitment declaring the position of the UFS, Prof Petersen said: “In light of the ongoing violence against women and the recent surge of femicide in SA, the UFS commits itself to challenge, fight, and eradicate all forms of gender-based violence on its campuses and in our country.”

Cry our beloved country
At the end of the proceedings, Prof Puleng LenkaBula called for change, following emotive addresses by student leaders. “The poem and the speeches that have been made are demonstrative of the woundedness of our hearts, of our souls, of our bodies, and the fact that women’s bodies have been made a battleground. Therefore as a university it is important that we recommit ourselves to ensuring that our legs and our thighs do not define us but who we are as human beings is respected,” said the Vice-Rector: Institutional Change, Student Affairs, and Community Engagement.

“Enough is enough!”

Related:


University of the Free State's position on Gender-Based violence




News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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