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02 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
Eunice Lebona
Eunice Lebona sees herself as a ‘perfectionist procrastinator.’

She is literally the beginning and the end of students’ academic careers on the Qwaqwa Campus, as she welcomes each one of them with an application form when they arrive and ensures that they enjoy their moment in the Rolihlahla Mandela Hall when they graduate. She says she derives all the pleasure and creativity from ‘last-minute crunch’. For those who have interacted with her, she epitomises excellence in the execution of her duties, but many would not know that she is a procrastinator. 

She is Eunice Lebona, Assistant Director: Student Academic Services.

Childhood lesson

‘Ausi Eunice’, as she is affectionately known, credits her grandmother for valuing accountability, her most prized childhood lesson.

“My grandmother raised me and as the oldest grandchild, I learnt the value of accountability at an early age; this has been the cornerstone of my life and career.  Although it is valuable to have support around you, standing on your own two feet is critical, because you will not know when that support might not be available,” she said. 

Working with students comes naturally to her, as she is inspired by progression and achievement.

Personal inspiration

“Getting to higher echelons than previous accomplishments, is my inspiration.  My successes are energisers to achieve the next steps on unique and distinctly different notes than the previous ones. It is this same notion that builds my view, that – as the University of the Free State – we need to see women representation in leadership on a greater scale, as well as respect for their spaces of delivery.”

When asked about the one thing that very few people knew about her, she said: 
“I am a procrastinator. In fact, I am a perfectionist procrastinator. Although procrastination is not good, the last-minute crunch is stimuli to ideas that I would normally not dream of in my comfort mode,” Lebona insists.

What is success?

She defines success as “inner gratification which is the result of the outcomes I had to deliver on”.  She adds: “Witnessing the success and motivation of others from the small contributions I have made in their lives, is all the success that resonates with me. Respect and humility go a long way in attaining success. As indicated earlier, my grandmother played a crucial role in my upbringing and instilled in me the philosophy entrenched in Luke 6:31 that says: ‘Do unto others as you would have them do unto you.’ That has been my motto since her passing away”.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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