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02 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
Eunice Lebona
Eunice Lebona sees herself as a ‘perfectionist procrastinator.’

She is literally the beginning and the end of students’ academic careers on the Qwaqwa Campus, as she welcomes each one of them with an application form when they arrive and ensures that they enjoy their moment in the Rolihlahla Mandela Hall when they graduate. She says she derives all the pleasure and creativity from ‘last-minute crunch’. For those who have interacted with her, she epitomises excellence in the execution of her duties, but many would not know that she is a procrastinator. 

She is Eunice Lebona, Assistant Director: Student Academic Services.

Childhood lesson

‘Ausi Eunice’, as she is affectionately known, credits her grandmother for valuing accountability, her most prized childhood lesson.

“My grandmother raised me and as the oldest grandchild, I learnt the value of accountability at an early age; this has been the cornerstone of my life and career.  Although it is valuable to have support around you, standing on your own two feet is critical, because you will not know when that support might not be available,” she said. 

Working with students comes naturally to her, as she is inspired by progression and achievement.

Personal inspiration

“Getting to higher echelons than previous accomplishments, is my inspiration.  My successes are energisers to achieve the next steps on unique and distinctly different notes than the previous ones. It is this same notion that builds my view, that – as the University of the Free State – we need to see women representation in leadership on a greater scale, as well as respect for their spaces of delivery.”

When asked about the one thing that very few people knew about her, she said: 
“I am a procrastinator. In fact, I am a perfectionist procrastinator. Although procrastination is not good, the last-minute crunch is stimuli to ideas that I would normally not dream of in my comfort mode,” Lebona insists.

What is success?

She defines success as “inner gratification which is the result of the outcomes I had to deliver on”.  She adds: “Witnessing the success and motivation of others from the small contributions I have made in their lives, is all the success that resonates with me. Respect and humility go a long way in attaining success. As indicated earlier, my grandmother played a crucial role in my upbringing and instilled in me the philosophy entrenched in Luke 6:31 that says: ‘Do unto others as you would have them do unto you.’ That has been my motto since her passing away”.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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