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22 April 2020 | Story Prof Thidziambi Phendla. | Photo Supplied
Prof Thidziambi Phendla.

The Hollywood movie, Contagion, acutely reminded me of the impact of COVID-19 on our education our education system. The many parallels between this movie and what is unfolding worldwide today in unbelievable. Nine years ago, who would have predicted that the world would find itself right in the middle of the plot and enacting the scenes in Contagion?

There is growing concern about our education system with many asking whether the school year is ruined.

For some it may be ruined and for others less so. Parents for disadvantaged communities do not have the means, knowledge and resources to support their children’s learning during the lockdown whereas those from more advantaged communities may access information on Department of Basic Education (DBE) and other websites to support home schooling during these times. For those who did not have these opportunities the loss of school time may thus have a much greater impact.

Embracing homeschooling
However, the school calendar year may equally be extended to early next year. In any event, we already have a system that allows for aggrotats, supplementary exams that runs into the new year, each year. The academic year can be aligned to close accommodate the lost time.

This is the right time for parents to embrace homeschooling of their children. UNESCO’s “COVID-19 Education response” provides a list of educational applications, platforms and resources aims to help parents, teachers, schools and school administrators facilitate student learning and provide psychosocial support during periods of school closure. Most of the solutions are free and many cater to multiple languages. The lists are categorised based on distance learning needs and most of them offer functionalities across multiple categories (https://en.unesco.org/covid19/educationresponse/solutions).

On the one hand, for the majority of learners and students in South Africa, especially from impoverished communities, distance learning will pose a great challenge. Majority of these communities have less access to digital devices and online solutions. The DBE should work with the SABC and consider opening a free 24 hours learning channel, as a platform to provide further support to distance learning and teaching. Radio remains the cheapest and most effective means for this

On the other hand, the situation is different with some private or IEB schools. Most learners from these schools are already trained to use distance learning platforms.  For example, during this lockdown, my 13year old niece starts her school day at 07:30 every day without fail. The school uses several strategies including the Microsoft Teams to support teaching and learning. Each learner has a laptop, completes home-work, assignments and write open book tests. In this scenario, at least 80% of efficient learning and teaching occurs. The difference between the two scenarios is a matter of inequalities, equity and poverty which still prevalent in South Africa.

An unequal school system
For many years the slogan was: “Liberation first then education” maybe it is time for “life and health first”. Even in the most difficult times people have found a way to learn – think of those on Robin Island in the apartheid years. We should imitate their example and not wait for the government to provide. Maybe libraries are an essential function that should remain open in these times.

Protracted student protests in South Africa over the past few years gave universities an opportunity to explore online education as an alternative to contact teaching and learning, and have put them in a better position to deal with current shutdowns necessitated by the need to contain COVID-19.

The pandemic exposed the glaring inequalities, equity and poverty that continues to exist, in particular, in education systems and country in general. Those who have the latitude to remain indoors and maintain the social distancing are the middle and upper classes of our society. These groups have access to data to support online educational programs, while the poor barely survive to put food on their tables.

For many years the world was expecting a virus that could spread globally (e.g. the swine flu) but nothing was done. With the myriad of challenges facing, including downgrading to a junk state, funds depleted through corruption at various levels, our country could not be at a worse position than now.

Lessons from the lockdown
One lessons from the lockdown has exposed the failures and shortcomings of not only our education system, but also the entire ecosystem. Huge inequalities still exist in education systems across the globe. Universities are grappling with a myriad of problems including teaching online.  The COVID-19 pandemic forced campuses to shut down and move many functions like graduation, examinations, conferences and other collaborations to the back. Another positive outcome of the pandemic is the sense of unity it created among political, cultural, religious and social organisations in South Africa and across the globe. Consequently, the most important lesson is that lives matter more than education.

As our president, Cyril Ramaphosa said, “We are currently in unchartered territory, which we have never had to navigate before”. It is therefore, very difficult to forecast the full degree of the short-, medium- or long-term impacts of the COVID-19 pandemic on the education system. The longer the virus remains, the greater and more permanent changes may be. Certain things will probably change forever. Not only will our conception of going to office to work alter, but also our whole conceptualization of what a university is will change. We will probably see universities becoming more and virtual and operated from a highly decentralized basis. 

                                                              

Prof Thidziambi Phendla is currently manager of Work Integrated Learning at the University of the Free State. She is the Founder and Director of Domestic Worker Advocacy Forum (DWAF); and The Study Clinic Surrogate Supervision; Chair of Council: Tshwane North TVET College (Ministerial appointment).

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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