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23 April 2020 | Story Cornelius Hagenmeier | Photo Pixabay

The iKudu project, which is an European Union-funded Capacity Building in Higher Education (CBHE) project, has recently launched its blog, which aims to amplify the diverse voices of all iKudu stakeholders. In this space, members of the iKudu team will regularly share their views on the project and related international education topics. 

The iKudu project focuses on developing a contextualised South African concept of Internationalisation of the Curriculum (IoC), which integrates Cooperative Online International Learning (COIL) virtual exchanges. The project was launched by the UFS in 2019, together with nine European and South African partner universities. It is funded by the European Union’s Erasmus+ programme with EUR999 881 (approximately R20 million) and is implemented over a three-year period.

The iKudu project is based on the fundamental belief that it is necessary to rethink internationalisation in an uncertain world. First, it is crucial to recognise and transform the power dynamics underlying international academic collaboration. Second, it is essential to develop pedagogies that allow every student to participate in international education, integrating technology where appropriate. 

However, while all stakeholders agree on the fundamental tenets of the project and its principal goals, all iKudu stakeholders contribute different perspectives. In the blog, the iKudu stakeholders will provide a space for intellectual discourse on the project and related international education topics, which will allow constructive and critical engagement.

The link to the blog can be found at: https://www.ufs.ac.za/ikudu/ikudu-blogs/Transforming-Curricula-through-Internationalisation-and-Virtual-Exchanges

 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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