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08 April 2020 | Story Nonsindiso Qwabe | Photo Supplied
Career development read more
Nonhlanhla Moleleki.

Many students arriving at institutions of higher learning for the first time are often overwhelmed by the vast number of academic programmes available to them. They either end up going for study choices without much thought, or out of desperation. 

Seeing the gap between self-awareness and how it impacts career choices, the UFS introduced the Career Development Programme to teach students more about their chosen careers from the onset.  It was first introduced to first-year students on the Qwaqwa Campus in 2017. 

Project leader and registered counsellor in Student Counselling and Development on the Qwaqwa Campus, Nonhlanhla Moleleki, said the programme was implemented to assist students in better understanding their study choices and the career they have selected, and to better equip them with the relevant knowledge and skills. 

This annual project is once again available to students, and this year it has been extended to the South Campus to assist students enrolled for the University Preparation Programme to choose a study field that fits them best. 

Students are uncertain about their study choices
She said many students often settle for study options without aligning these choices with their interests, personalities, and capabilities, which frustrate them in the long run. 

“Students are often unsure about the career stream they are in and whether it suits them best, leading to poor academic performance. We’ve started receiving bookings from students on the different campuses, which shows that there is a need for the project to be implemented across all campuses. If students choose the right career path and go for options that best suit them, they have a better chance of excelling,” she said. 

Career programme carries long-term benefits for students
The programme runs for eight weeks annually through two-hour sessions per week. Moleleki said during these sessions, students are completing activities on career awareness, understanding individual abilities, and personality styles. The Student Counselling and Development team is also able to connect students with resources related to the industries that interest them.

“We also equip them with coping skills, as well as decision-making processes, in order to choose a career path that is well suited to their own interests, values, and personality styles,” she said.

She said assessments are done in the following areas: self-information, career information, integration of self-information with career knowledge, and career planning.
Moleleki said students who participated in the programme showed an increase in self-awareness and were able to better integrate this into their career choices. “In addition, they are also registered on the national Department of Labour’s database. This connects them with other graduates and potential employers.”

“This programme helps students align themselves with relevant skills and knowledge about the careers that best fit them. It also prepares them for the world of work. It’s not always about the jobs in demand, but it’s about students having a career that they will be happy with.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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