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08 April 2020 | Story Nonsindiso Qwabe | Photo Supplied
Career development read more
Nonhlanhla Moleleki.

Many students arriving at institutions of higher learning for the first time are often overwhelmed by the vast number of academic programmes available to them. They either end up going for study choices without much thought, or out of desperation. 

Seeing the gap between self-awareness and how it impacts career choices, the UFS introduced the Career Development Programme to teach students more about their chosen careers from the onset.  It was first introduced to first-year students on the Qwaqwa Campus in 2017. 

Project leader and registered counsellor in Student Counselling and Development on the Qwaqwa Campus, Nonhlanhla Moleleki, said the programme was implemented to assist students in better understanding their study choices and the career they have selected, and to better equip them with the relevant knowledge and skills. 

This annual project is once again available to students, and this year it has been extended to the South Campus to assist students enrolled for the University Preparation Programme to choose a study field that fits them best. 

Students are uncertain about their study choices
She said many students often settle for study options without aligning these choices with their interests, personalities, and capabilities, which frustrate them in the long run. 

“Students are often unsure about the career stream they are in and whether it suits them best, leading to poor academic performance. We’ve started receiving bookings from students on the different campuses, which shows that there is a need for the project to be implemented across all campuses. If students choose the right career path and go for options that best suit them, they have a better chance of excelling,” she said. 

Career programme carries long-term benefits for students
The programme runs for eight weeks annually through two-hour sessions per week. Moleleki said during these sessions, students are completing activities on career awareness, understanding individual abilities, and personality styles. The Student Counselling and Development team is also able to connect students with resources related to the industries that interest them.

“We also equip them with coping skills, as well as decision-making processes, in order to choose a career path that is well suited to their own interests, values, and personality styles,” she said.

She said assessments are done in the following areas: self-information, career information, integration of self-information with career knowledge, and career planning.
Moleleki said students who participated in the programme showed an increase in self-awareness and were able to better integrate this into their career choices. “In addition, they are also registered on the national Department of Labour’s database. This connects them with other graduates and potential employers.”

“This programme helps students align themselves with relevant skills and knowledge about the careers that best fit them. It also prepares them for the world of work. It’s not always about the jobs in demand, but it’s about students having a career that they will be happy with.”

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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