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30 April 2020 | Story Baptiste Becret | Photo Supplied
Baptiste Becret.

Since the approval of the University of the Free State (UFS) internationalisation strategy for 2018-2022, the UFS community and staff members of the Office for International Affairs (OIA) have been working hard to try and realise the goals stated in the strategy. The policy states “the university's’ commitment to developing curricula that are locally relevant, globally competitive and connect to multiple knowledge paradigms”. Furthermore, “We expect that the new internationalisation strategy will advance the international positioning of the university, and synergise the existing rich international activities into intentional, comprehensive internationalisation processes”.

In an effort to realise the said expectations through the university’s inbound mobility programme, the Department of Afrikaans and Dutch, German and French in the Faculty of the Humanities has hired Baptiste Becret, an exchange student from French partner university, Science PO Bordeaux, as French tutor for the first semester of 2020. This collaboration by the two departments endeavours to achieve the university’s vision of developing its students’ international and intercultural competencies through internationalisation at home. Equally, this initiative speaks to a critical aspect of internationalisation, the “purposeful integration of international and intercultural dimensions into the formal curriculum for the UFS students within the domestic learning environment”.

Being the only Frenchman on campus

“I was the only Frenchman on campus and at the university, which I rather enjoyed. I learned at the beginning of this year, in January, that I could share my culture and language by helping students participating in the first- and second-year French courses at the university. For my part, I was attached to the Faculty of the Humanities. I've already had experience as a tutor in France, so I wasn't very stressed at the idea of being in front of a class. I enjoyed trying to teach my mother tongue. My contact with the French teacher was good. He gave me a lot of freedom to do the activities I wanted to do.

I didn't think that passing on my knowledge to the first-year class would be so difficult. Indeed, for some of them, they have never spoken a word of French. But the atmosphere improved from class to class after a shy start. I hope I was able to help them as best I could. In any case, I was very happy to teach them and to assist them in their various difficulties with the language. For the second-year class, the atmosphere was a little different. The class was smaller, the students already knew each other well, and they were pretty close. Additionally, their language level was already good. 

All this to say that being a French tutor was a great experience. It was enriching for both parties (students and me). Of course, I tried to do the best I could, and I took advantage of the free time my schedule gave me to share a little bit of my home country. So, I advise future international students – if they feel comfortable with that – to give it a try. It's only two hours a week with a little bit of extra money. Finally, I would like to thank the International Office for informing me of this opportunity, the people involved in the programme, including my coordinator, the French teacher, and especially the students who have been super cool to me.” 

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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