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01 April 2020 | Story Valentino Ndaba | Photo Valentino Ndaba
Commonwealth read more
Takudzwa Nyamunda represented the UFS at the latest Commonwealth Futures Workshop where youth from across the globe convened to develop solutions for social issues.


Gender-based violence, global warming, and inequality are just some of the challenges faced by societies internationally. Examining this and other topics Takudzwa Nyamunda represented the University of the Free State (UFS) at the Commonwealth Futures workshop which convened at the Durban University of Technology (DUT). Participants from 13 nations gathered from 11-14 March 2020 to discuss the future of the world.
 
Over the course of four days, student leaders explored ways of bringing peace and nonviolence to the challenging issues we are facing in the world, under the theme: Reimagining Peace. The workshop was organised by the DUT in collaboration with the Association of Commonwealth Universities (ACU) and the British Council. 

The voice of young people 
International forums such as the Commonwealth Futures workshop are to Nyamunda a prerequisite in these modern times. Nyamunda believes that global problems warrant global solutions. According to the Industrial Psychology Master’s student, young leaders have a crucial role to play in nation-building. 

“My experience proved to me that the differences that come out of our diversity are indeed a source of strength demonstrated by the rich insights that came out of the conference,” said Nyamunda who is also an employee of the UFS Department of Human Resources. 

Producing practical solutions
The three-tiered workshop aimed to bring change to campuses across the world, in communities and beyond. This was the third workshop in the series which has taken place in India and the UK. The outcomes will directly feed into the 2020 Commonwealth Youth Forum to be held in Kigali, Rwanda later this year.

The group of students worked together to develop tangible solutions that address shared global issues such as gender-based violence, climate change and inequality. Joining the young leaders were expert speakers and organisations including the International Centre of Nonviolence, the Gandhi Development Trust, as well as the Commonwealth Countering Violent Extremism (CVE) Unit.

Global solutions for global problems
The Commonwealth states that with more than 60% of the Commonwealth’s 2.4 billion people younger than 30, the voices of young people have never been more important. Students across the globe are setting new agendas for social debates, challenging communities and governments to listen and work with young people to develop solutions to these intersecting issues and bring about real change.

In joining forces with other young thought leaders from around the world, Nyamunda drew on his experience as an International Students Association Founder and first President, the former 2017 Student Representative Council (SRC) member for International Students, and the Vice-Chairperson of the South African Board for People Practices: UFS Chapter. 

As one of the 40 delegates from across the globe, Nyamunda was given a sense of hope after he witnessed how keen young people are to build a better future. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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