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18 August 2020 | Story Eugene Seegers | Photo Sonia du Toit/Kaleidoscope Studios
Dr Marinkie Madiope looks up to her mother as an inspirational woman.

Dr Maria ‘Marinkie’ Madiope is not your average professional woman. Her academic record speaks of vigilant style and resilient independence. The challenge of discovery, innovation, and stretching herself and everyone around her are qualities she values. The University of the Free State benefits from the extraordinary energy that characterises this woman. She is an infectious team leader, spurring others on to ever-greater heights, and is always on the lookout for something she can do for others: whether it is large-scale advocacy for women or smaller acts of empowerment. She describes herself as an “ever-present mother and sister” to those with whom she works. It is humbling to watch her Ubuntu in action. 

Please tell us about yourself

“My academic interests lie in the realm of ICT and curriculum design and development, which is what drew me to working on the South Campus. Open, Distance, and eLearning (ODeL) is also close to my heart, and I have been the editor of Progressio, the only ODeL journal in South Africa, since 2016.

My expertise in eLearning is another of my strengths; I designed the Unisa online ethics course, which was launched in Geneva in 2015 and is currently being offered internationally in collaboration with Ethics SA. 

As part of community engagement, I take part in the Africa Crèche Project to empower women. I enjoy working with young minds and little humans to provide them opportunities to which they otherwise would not have access.”

What do you do at the university?

“I am currently the Principal of the South Campus in Bloemfontein. The South Campus is dedicated to delivering quality distance education to sectors of society that would not necessarily have access to higher education. It advances education through ODeL delivery modes.

 

It is … vital to avoid dwelling on past mistakes, because regret robs you of joy. - Dr Maria Madiope, Principal: UFS South Campus.


“I enjoy the opportunity to transform the Open Distance Learning campus of the UFS to a digitised university.  I cannot express the feelings I have when welcoming students to the UFS to unlock their future, or when they graduate. Especially students who have gone through very traumatic home, personal, or academic times. They still succeed, even when others have given up on them.”

What advice would you give to a 15-year-old you?

“I see women as proud warriors — resilient and strong guardians of the future generations. I would encourage a 15-year-old me to be enthusiastic, confident, and authentic. It is also vital to avoid dwelling on past mistakes, because regret robs you of joy. The best decision I ever made was embracing Education and making sure that I was not only certified but learned to empower others in a humble way.” 

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

“Although I am also inspired by Maya Angelou’s poem Still I rise, my mother is my biggest inspiration. She always had a smile on her face no matter how hard she worked, and she loved everyone. Her greatest strength is her ability to let nothing and no one remove her crown: ‘Strong winds may blow, but a QUEEN will bobby pin that thang in place and persevere because she is more than a conqueror’.”

“I am also inspired by the united force of women from all walks of life who, through a mass demonstration, marched to the Union Buildings in Pretoria on 9 August 1956, protesting against the unjust pass laws enforced on women in South Africa. This is in line with the 2020 Women's History Month theme, Valiant Women of the Vote. The theme honours the brave women who fought to win suffrage rights for women, and for the women who continue to fight for the voting rights of others. I SALUTE ALL WOMEN!

Wathint' Abafazi, Wathint' Imbokodo / You Strike A Woman, You Strike A Rock!!!!

 

 

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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