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18 August 2020 | Story Eugene Seegers | Photo Sonia du Toit/Kaleidoscope Studios
Dr Marinkie Madiope looks up to her mother as an inspirational woman.

Dr Maria ‘Marinkie’ Madiope is not your average professional woman. Her academic record speaks of vigilant style and resilient independence. The challenge of discovery, innovation, and stretching herself and everyone around her are qualities she values. The University of the Free State benefits from the extraordinary energy that characterises this woman. She is an infectious team leader, spurring others on to ever-greater heights, and is always on the lookout for something she can do for others: whether it is large-scale advocacy for women or smaller acts of empowerment. She describes herself as an “ever-present mother and sister” to those with whom she works. It is humbling to watch her Ubuntu in action. 

Please tell us about yourself

“My academic interests lie in the realm of ICT and curriculum design and development, which is what drew me to working on the South Campus. Open, Distance, and eLearning (ODeL) is also close to my heart, and I have been the editor of Progressio, the only ODeL journal in South Africa, since 2016.

My expertise in eLearning is another of my strengths; I designed the Unisa online ethics course, which was launched in Geneva in 2015 and is currently being offered internationally in collaboration with Ethics SA. 

As part of community engagement, I take part in the Africa Crèche Project to empower women. I enjoy working with young minds and little humans to provide them opportunities to which they otherwise would not have access.”

What do you do at the university?

“I am currently the Principal of the South Campus in Bloemfontein. The South Campus is dedicated to delivering quality distance education to sectors of society that would not necessarily have access to higher education. It advances education through ODeL delivery modes.

 

It is … vital to avoid dwelling on past mistakes, because regret robs you of joy. - Dr Maria Madiope, Principal: UFS South Campus.


“I enjoy the opportunity to transform the Open Distance Learning campus of the UFS to a digitised university.  I cannot express the feelings I have when welcoming students to the UFS to unlock their future, or when they graduate. Especially students who have gone through very traumatic home, personal, or academic times. They still succeed, even when others have given up on them.”

What advice would you give to a 15-year-old you?

“I see women as proud warriors — resilient and strong guardians of the future generations. I would encourage a 15-year-old me to be enthusiastic, confident, and authentic. It is also vital to avoid dwelling on past mistakes, because regret robs you of joy. The best decision I ever made was embracing Education and making sure that I was not only certified but learned to empower others in a humble way.” 

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

“Although I am also inspired by Maya Angelou’s poem Still I rise, my mother is my biggest inspiration. She always had a smile on her face no matter how hard she worked, and she loved everyone. Her greatest strength is her ability to let nothing and no one remove her crown: ‘Strong winds may blow, but a QUEEN will bobby pin that thang in place and persevere because she is more than a conqueror’.”

“I am also inspired by the united force of women from all walks of life who, through a mass demonstration, marched to the Union Buildings in Pretoria on 9 August 1956, protesting against the unjust pass laws enforced on women in South Africa. This is in line with the 2020 Women's History Month theme, Valiant Women of the Vote. The theme honours the brave women who fought to win suffrage rights for women, and for the women who continue to fight for the voting rights of others. I SALUTE ALL WOMEN!

Wathint' Abafazi, Wathint' Imbokodo / You Strike A Woman, You Strike A Rock!!!!

 

 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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