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13 August 2020 | Story Rulanzen Martin | Photo Charl Devenish
Dr Stephanie Cawood has great admiration for two women – her mother and Wagani Maathai. Both strong women from Africa.

Dr Stephanie Cawood from the Centre for Gender and Africa Studies is passionate about the African continent, its people, and especially the women of Africa. As an African studies researcher, Dr Cawood admires a pioneer of feminism in Africa, the late Wangari Maathai, the first African woman to receive a Nobel Prize. 

Dr Cawood is trained in communication science and media studies; her field of specialisation is oral communication, particularly rhetoric and oral tradition.  She obtained her PhD in 2011 with the thesis titled, The Rhetorical Imprint of Nelson Mandela as Reflected in Public Speeches, 1950-2004. 

Some of her most recent research projects include ‘Memorialising Struggle Dynamics of Memory, Space and Power in Post-Liberation Africa’, funded by the British Academy under the Newton Advanced Fellowship.

In the Q&A below, Dr Cawood shares some of her inner thoughts. 


Please tell us about yourself: Who are you and what do you do?
I am a Senior Lecturer in and Director of the Centre for Gender and Africa Studies at the UFS. This means that I am engaged in teaching, research, and strategic leadership.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?
There are many women I admire. I find great inspiration in ordinary people doing extraordinary things. On a personal level, my mum has always inspired me. For a long time, she was involved in labour relations; I have always admired her ability to keep calm and to think rationally and strategically in the face of adversity. From a feminist standpoint, I greatly admire the late Nobel peace prize winner, Wangari Maathai. She was the founder of the Green Belt Movement in Kenya and the first African woman to win the Nobel peace prize for her environmental, political, and feminist activism. In 1971, she obtained her PhD in Science from the University College of Nairobi when it was not common for women to do so. Her life is testament to the fact that it only takes one person to start a movement and to make a change. 

What are some of the challenges you’ve faced in your life that have made you a better woman?
I believe you should look to the future rather than get stuck in the past. I try to constantly learn from my experiences so that I don’t repeat mistakes and can learn to anticipate future challenges and circumvent them. 

What advice would you give to the 15-year-old you?
Enjoy life and don’t be afraid of thinking independently. It’s a good thing. 

What would you say makes you a champion woman [of the UFS]?
I’m not afraid of trying new things and thinking and doing things in unique and unconventional ways. I am a firm believer in treating people with humanity and respect and I try to live by this creed, although I’m not always successful. The key is in trying to do better every day.  

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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