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20 August 2020 | Story Loenie Bolleurs | Photo Charl Devenish
Saajida Abdulla believes great leaders are ambitious, driven, and aspire for transformation, but never purely for themselves. They are ambitious for others and possess an indefinite will to do whatever is necessary in service of this greater cause.

Coming from a strong business and entrepreneurial background, Saajida Abdulla is currently serving her Industrial Psychology internship in the Department of Organisational Development and Employee Wellness at the University of the Free State (UFS). 

Abdulla’s academic background includes several degrees in both psychology and business. After completing an honours degree in Business Sciences, she worked in the retail sector for several years. 

However, she still felt unfulfilled in her career path and returned to the world of academia to combine her passion for psychology and her inherent business strengths by pursuing further studies in Industrial Psychology. 

An interview with Abdulla sheds light on some of her dreams, inspirations, and challenges. 

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

I am inspired by STRONG WOMEN LEADERS, those who are accelerants for change, who have pushed through obstacles, challenged the status quo, and strived for transformation in their space – woman branded with tenacity, grit, resilience, and the vision to lead others to excellence.

My greatest inspiration is my mother. Her strength of character, resilience, and perseverance in overcoming adversity is what inspires me to keep going and be the best I can be. 

I am inspired by STRONG WOMEN LEADERS, those who are accelerants for change, who have pushed through obstacles, challenged the status quo, and strived for transformation in their space. - Saajida Abdulla

What are some challenges you have faced in your life that have made you a better woman?

If I had to single out some of the challenges I have faced, I would say failure. The taste of failure and disappointment has propelled me to keep pushing myself and to not allow situations to define me. I have learnt to view failure as nothing but a temporary setback, because if you allow the feelings of failure and disappointment to halt your growth, you will never evolve. 

What advice would you give to the 15-year-old you?

Your life has been designed by the best of architects, and even though you may not understand all the turns and detours, they are all absolutely necessary to take you to the exact places you need to be. On this journey, you will also encounter setbacks and failure, but embrace it, for it will lead to the evolution of your success. 

What would you say makes you a champion woman [of the UFS]?

I am honoured to be considered as one of the UFS’s champion women, and I believe it is inherently linked to my strive for great leadership. I critically evaluate and challenge situations, provide a vision for innovative problem solving, and direct change and transformation within all areas of my personal and professional life. However, the greatest quality that makes me a champion woman of the UFS, is my fundamental purpose to make a difference in the lives of others.

 


News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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