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24 August 2020 | Story Thabo Kessah | Photo Supplied
Lebohang Masoabi believes she is a champion woman as she commits her time to nurture other champions.

Growing up with an inferiority complex has taught Lebohang Masoabi to flourish in her adult life. She credits former Vice-Chairperson of the University of the Free State’s Council, Dr Nthabeleng Rammile, as a woman who continues to inspire her. She recently won an Innovation in Learning and Teaching award during the Qwaqwa Campus Centre for Teaching and Learning’s Excellence in Learning and Teaching Awards. 

She has just completed her MCom degree in Business Management, focusing on the role of entrepreneurial education on attitudes and intentions of university students. 

Please tell us about yourself: Who you are and what you do? 

My name is Lebohang Masoabi. I am a Lecturer in the Department of Business Management at the University of the Free State Qwaqwa Campus. My areas of expertise include, but are not limited to, entrepreneurship and marketing.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

Dr Nthabeleng Rammile. She is intentional and unapologetic about pursuing her destiny. She is a great example of defying limitations. She constantly challenges her abilities. She oozes confidence. But above all, I love how she is passionate about the growth and development of other women, and how she has made it her life’s work to ensure that other women succeed in pursuit of their dreams. 

What are some of the challenges you’ve faced in your life that have made you a better woman?

Self-esteem issues: I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

Inferiority complex: I was always afraid to express my full potential, wondering if I am worth it compared to others in my professional and personal space. I then realised that I am not weak, I am not vulnerable, I am not a damsel in distress. The day I realised my full potential as a woman, I flourished.

 

I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

What advice would you give to the 15-year-old you?

• You are worth more than you think.
• Not everyone is going to like you, and that is fine.
• Be brave and do what scares you.
• Be kind to yourself.
• Forgive quickly, move on quickly.
• The girls who did not like you then, want to be you now!
• Learn to breathe through the tough moments, it’s not the end of the world.

What would you say makes you a champion woman [of the UFS]?

For the past four years on our campus, I have committed my time and energy to mentor students who are in quest of their professional and personal development, some of whom have launched their careers and have become champions in their own spaces.

So, my answer to this question is that what makes me a champion woman of the UFS is the fact that I nurture other champions!

 


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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