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24 August 2020 | Story Thabo Kessah | Photo Supplied
Lebohang Masoabi believes she is a champion woman as she commits her time to nurture other champions.

Growing up with an inferiority complex has taught Lebohang Masoabi to flourish in her adult life. She credits former Vice-Chairperson of the University of the Free State’s Council, Dr Nthabeleng Rammile, as a woman who continues to inspire her. She recently won an Innovation in Learning and Teaching award during the Qwaqwa Campus Centre for Teaching and Learning’s Excellence in Learning and Teaching Awards. 

She has just completed her MCom degree in Business Management, focusing on the role of entrepreneurial education on attitudes and intentions of university students. 

Please tell us about yourself: Who you are and what you do? 

My name is Lebohang Masoabi. I am a Lecturer in the Department of Business Management at the University of the Free State Qwaqwa Campus. My areas of expertise include, but are not limited to, entrepreneurship and marketing.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

Dr Nthabeleng Rammile. She is intentional and unapologetic about pursuing her destiny. She is a great example of defying limitations. She constantly challenges her abilities. She oozes confidence. But above all, I love how she is passionate about the growth and development of other women, and how she has made it her life’s work to ensure that other women succeed in pursuit of their dreams. 

What are some of the challenges you’ve faced in your life that have made you a better woman?

Self-esteem issues: I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

Inferiority complex: I was always afraid to express my full potential, wondering if I am worth it compared to others in my professional and personal space. I then realised that I am not weak, I am not vulnerable, I am not a damsel in distress. The day I realised my full potential as a woman, I flourished.

 

I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

What advice would you give to the 15-year-old you?

• You are worth more than you think.
• Not everyone is going to like you, and that is fine.
• Be brave and do what scares you.
• Be kind to yourself.
• Forgive quickly, move on quickly.
• The girls who did not like you then, want to be you now!
• Learn to breathe through the tough moments, it’s not the end of the world.

What would you say makes you a champion woman [of the UFS]?

For the past four years on our campus, I have committed my time and energy to mentor students who are in quest of their professional and personal development, some of whom have launched their careers and have become champions in their own spaces.

So, my answer to this question is that what makes me a champion woman of the UFS is the fact that I nurture other champions!

 


News Archive

Two academics receive prestigious fellowship for leadership programme
2013-01-16

The University of the Free State (UFS) boasts two academics who received the HELM LEAD (Higher Education and Leadership Programme) Fellowship for 2013. Prof. Liezel Lues from the Department of Public Administration and Management and Prof. Liezel Herselman from the Department of Plant Sciences both received this prestigious fellowship.  

After the nationwide nomination procedure – with a choice from 120 applications - Higher Education South Africa (HESA) awarded 25 placements in the programme. Candidates who were selected, had to be in middle-management positions within the university sector, had to have exceptional qualities, and had to exhibit management and leadership potential within their university.  

This group will now undergo a number of modules in Higher Education, which will start during January in Cape Town. The aim of the programme, running between February 2013 and April 2013, is to provide learning opportunities for middle and senior managers to gain knowledge and skills, with a view to the successful navigation of the constant challenges of change and to interpret effectively the operational impact of internal and external drivers.  

Modules include topics such as Academic Policy and Planning; Governance and Strategy; Systems Management; and Managing People and Change.  

Prof. Lues stated that she applied for the programme because she strongly believes that an effective and vibrant public sector, and especially the role of female academics therein, will play a fundamental role in the transformation of the South African community towards a prosperous and tolerant society. “I believe the LEAD component of HESA will offer me the opportunity to enhance my knowledge and insight with regard to the socio-political environment and its impact on higher education institutions. The envisaged outcomes of the programme will also directly lead to the improvement of my leadership and management practices within the UFS’ Department of Public Administration and Management,” said Prof. Lues.  

Prof. Herselman was appointed as Head of the Department of Plant Sciences, effective from 1 January 2013.  She is very excited about this new position and said: “Although I am looking forward to the new challenge, I am aware of my lack of experience as a manager. The LEAD programme will provide me with the necessary skills and knowledge to succeed as Head of Department and will give me the opportunity to strengthen the Department of Plant Sciences and to make it a Department of international stature.”

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