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Lebohang Masoabi: ‘I am not a damsel in distress’

24 August 2020 | Story Thabo Kessah | Photo Supplied

Lebohang_read more new — Lebohang Masoabi believes she is a champion woman as she commits her time to nurture other champions.

Growing up with an inferiority complex has taught Lebohang Masoabi to flourish in her adult life. She credits former Vice-Chairperson of the University of the Free State’s Council, Dr Nthabeleng Rammile, as a woman who continues to inspire her. She recently won an Innovation in Learning and Teaching award during the Qwaqwa Campus Centre for Teaching and Learning’s Excellence in Learning and Teaching Awards.

She has just completed her MCom degree in Business Management, focusing on the role of entrepreneurial education on attitudes and intentions of university students.

Please tell us about yourself: Who you are and what you do?

My name is Lebohang Masoabi. I am a Lecturer in the Department of Business Management at the University of the Free State Qwaqwa Campus. My areas of expertise include, but are not limited to, entrepreneurship and marketing.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

Dr Nthabeleng Rammile. She is intentional and unapologetic about pursuing her destiny. She is a great example of defying limitations. She constantly challenges her abilities. She oozes confidence. But above all, I love how she is passionate about the growth and development of other women, and how she has made it her life’s work to ensure that other women succeed in pursuit of their dreams.

What are some of the challenges you’ve faced in your life that have made you a better woman?

Self-esteem issues: I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

Inferiority complex: I was always afraid to express my full potential, wondering if I am worth it compared to others in my professional and personal space. I then realised that I am not weak, I am not vulnerable, I am not a damsel in distress. The day I realised my full potential as a woman, I flourished.

I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

What advice would you give to the 15-year-old you?

• You are worth more than you think.

• Not everyone is going to like you, and that is fine.

• Be brave and do what scares you.

• Be kind to yourself.

• Forgive quickly, move on quickly.

• The girls who did not like you then, want to be you now!

• Learn to breathe through the tough moments, it’s not the end of the world.

What would you say makes you a champion woman [of the UFS]?

For the past four years on our campus, I have committed my time and energy to mentor students who are in quest of their professional and personal development, some of whom have launched their careers and have become champions in their own spaces.

So, my answer to this question is that what makes me a champion woman of the UFS is the fact that I nurture other champions!

News Archive

UFS receives R13,7 Million for Research into Prehistoric Organisms

2007-03-27

Some of the guests attending the launch of the research contract are: Dr Siyabulela Ntutela (Deputy Director: Biotechnology at the Department of Science and Technology), Dr Godfrey Netswera (Manager of Thuthuka and the Support Programme at the National Research Foundation (NRF)), Dr Esta van Heerden (Platform Manager and lecturer at the Department of Microbial, Biochemical and Food Biotechnology at the UFS), Mr Butana Mboniswa (Chief Executive Officer of BioPAD), and Mr Vuyisele Phehani (Portfolio Manager for BioPAD).
Photo: Leonie Bolleurs

The University of the Free State (UFS) has been awarded a massive R13,7 million contract to conduct research into prehistoric micro-organisms which live under extreme conditions, for example in mineshafts.

This is one of the biggest research contracts awarded to the UFS in recent years.

The biotechnology research contract was awarded to the UFS by BioPAD, a South African biotechnology company that brokers partnerships between researchers, entrepreneurs, business, government and other stakeholders to promote innovation and create sustainable biotechnology businesses.

The project is endorsed by the Department of Science and Technology and the National Research Foundation (NRF), which contributes to the bursaries of the 17 postgraduate students on the programme.

The contract involves the establishment of a Platform for Metagenomics - a technique which allows researchers to extract the DNA from microbes in their natural environment and investigate it in a laboratory.

“Through this platform we will be able to understand deepmine microbial populations
and their potential application in the search for life in outer space. It is most likely
that, if life were to be found on other planets in our solar system, it would probably
resemble that which existed millions of years ago on earth. Apart from all this, these
organisms have unique properties one can exploit in biotechnological application for
South Africa and its community,” said Dr Esta van Heerden, platform manager and
lecturer at the UFS Department of Microbial, Biochemical and Food Biotechnology.
She is assisted by her collegues, Prof. Derek Litthauer and Dr Lizelle Piater.

“The platform aims to tap into the unique genetic material in South African mines
which will lead to the discovery of new genes and their products. These new and unique products will find application in the medical field (anti-cancer, anti-bacterial en anti-viral cures), the industrial sector (nanotechnology, commercial washing agents and the food industry), environmental sector (pollution management, demolition of harmful metals and other toxic waste),” said Dr Van Heerden.

According to Dr Van Heerden, the Metagenomics Platforms stems from the Life in
Extreme Environments (LExEN) programme which was started in 1994 by Princeton
University in the United States of America (USA) in South African mines with grants
from among others the National Aeronautics and Space Administration (NASA) and
the National Science Foundation (NSF) in the USA. Other international collaborators
on the project include Geosynec Consultants Inc. (USA), Oak Ridge National
Laboratory (USA), the University of Tennessee (USA) and in South Africa the
Universities of the Witwatersrand, North West and Limpopo and companies like BHP
Billiton, MINTEK and mining companies like Harmony, Gold Fields and AngloGold
Ashanti.

The research field laboratory of the Metagenomics Platform, which was situated in
Glen Harvey, was moved to the Main Campus of the UFS in Bloemfontein. “In this
way the university has become the central hub for all research programmes. We are
also the liaison between the LExEN programme and the various mining companies
involved,” said Dr Van Heerden. The new laboratory was introduced during the
launch of the research contract.

“Our decision to commit BioPAD to this project stems from the company’s commitment to advance human capacity development to strengthen South Africa’s research infrastructure. It is also part of our aim to create and protect intellectual property,” said Mr Butana Mboniswa, Chief Executive Officer of BioPAD.

Talking on behalf of the UFS senior management, Prof. Teuns Verschoor, Vice-Rector
of Academic Operations, said that the university shares the excitement to be part of
the exploration of unknown forms of life, the discovery of new genes and
their products and in applying newly gained knowledge to better understand our
universe.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
27 March 2007

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