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24 August 2020 | Story Thabo Kessah | Photo Supplied
Lebohang Masoabi believes she is a champion woman as she commits her time to nurture other champions.

Growing up with an inferiority complex has taught Lebohang Masoabi to flourish in her adult life. She credits former Vice-Chairperson of the University of the Free State’s Council, Dr Nthabeleng Rammile, as a woman who continues to inspire her. She recently won an Innovation in Learning and Teaching award during the Qwaqwa Campus Centre for Teaching and Learning’s Excellence in Learning and Teaching Awards. 

She has just completed her MCom degree in Business Management, focusing on the role of entrepreneurial education on attitudes and intentions of university students. 

Please tell us about yourself: Who you are and what you do? 

My name is Lebohang Masoabi. I am a Lecturer in the Department of Business Management at the University of the Free State Qwaqwa Campus. My areas of expertise include, but are not limited to, entrepreneurship and marketing.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

Dr Nthabeleng Rammile. She is intentional and unapologetic about pursuing her destiny. She is a great example of defying limitations. She constantly challenges her abilities. She oozes confidence. But above all, I love how she is passionate about the growth and development of other women, and how she has made it her life’s work to ensure that other women succeed in pursuit of their dreams. 

What are some of the challenges you’ve faced in your life that have made you a better woman?

Self-esteem issues: I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

Inferiority complex: I was always afraid to express my full potential, wondering if I am worth it compared to others in my professional and personal space. I then realised that I am not weak, I am not vulnerable, I am not a damsel in distress. The day I realised my full potential as a woman, I flourished.

 

I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

What advice would you give to the 15-year-old you?

• You are worth more than you think.
• Not everyone is going to like you, and that is fine.
• Be brave and do what scares you.
• Be kind to yourself.
• Forgive quickly, move on quickly.
• The girls who did not like you then, want to be you now!
• Learn to breathe through the tough moments, it’s not the end of the world.

What would you say makes you a champion woman [of the UFS]?

For the past four years on our campus, I have committed my time and energy to mentor students who are in quest of their professional and personal development, some of whom have launched their careers and have become champions in their own spaces.

So, my answer to this question is that what makes me a champion woman of the UFS is the fact that I nurture other champions!

 


News Archive

Researcher in Plant Breeding one of nine women on the African continent to receive acknowledgement for work in food security
2015-08-04

 
 Prof Maryke Labuschagne

Prof Maryke Labuschagne, Plant Breeding researcher in the Department of Plant Sciences at the University of the Free State (UFS), is one of only nine women on the African continent to receive the prestigious ‘Country Lifetime Achiever Award’ from Africa’s Most Influential Women in Business and Government Programme (MIW) this year.

During a breakfast event, CEO Communications recognised the Most Influential Women in SADC South who are Building Nations. The event took place at the Vodacom Dome in Midrand on 28 July 2015.

She received the award for her commitment and continuous contributions to food security. “I am concerned about this. We need to develop people who can go into Africa to work together for food security on the continent,” says Prof Labuschagne.

Prof Labuschagne
and her students’ research focuses on the genetic improvement of food security crops in Africa, including such staples as maize and cassava. “These crops are genetically improved for yield, drought tolerance, disease, and insect resistance, as well nutritional value.”

“Food security is one of the key factors for stability and prosperity on the continent,” she says.

Apart from the fact that her research is helping to provide food for thousands of people on the continent, she is also an NRF-rated researcher, and author or co-author of over 160 articles in accredited journals.

This is not the firstaward that Prof Labuschagne has received for her work. In 2008, she was chosen as the National Agriculturalist of the Year by the Agricultural Writers Association of South Africa. In 2012, she received the Researcher of the Year award from Grain South Africa, as well as the African Union’s Kwame Nkrumah Science Award for Life Sciences on the continent. 

The Country Lifetime Achiever Award is a prestigious award that recognises and honours the lifelong efforts, achievements, and contributions by individuals in their local communities. This recognition covers all sectors and countries, to create a platform where the work and involvement of extraordinary people can be displayed and noted.

About the award, Prof Labuschagne says: “It is always great to be recognised for your work.”

Elana Meyer (athlete) and Thuli Madonsela (Public Protector and advocate) have also received awards from the programme this year.

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