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24 August 2020 | Story Thabo Kessah | Photo Supplied
Lebohang Masoabi believes she is a champion woman as she commits her time to nurture other champions.

Growing up with an inferiority complex has taught Lebohang Masoabi to flourish in her adult life. She credits former Vice-Chairperson of the University of the Free State’s Council, Dr Nthabeleng Rammile, as a woman who continues to inspire her. She recently won an Innovation in Learning and Teaching award during the Qwaqwa Campus Centre for Teaching and Learning’s Excellence in Learning and Teaching Awards. 

She has just completed her MCom degree in Business Management, focusing on the role of entrepreneurial education on attitudes and intentions of university students. 

Please tell us about yourself: Who you are and what you do? 

My name is Lebohang Masoabi. I am a Lecturer in the Department of Business Management at the University of the Free State Qwaqwa Campus. My areas of expertise include, but are not limited to, entrepreneurship and marketing.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

Dr Nthabeleng Rammile. She is intentional and unapologetic about pursuing her destiny. She is a great example of defying limitations. She constantly challenges her abilities. She oozes confidence. But above all, I love how she is passionate about the growth and development of other women, and how she has made it her life’s work to ensure that other women succeed in pursuit of their dreams. 

What are some of the challenges you’ve faced in your life that have made you a better woman?

Self-esteem issues: I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

Inferiority complex: I was always afraid to express my full potential, wondering if I am worth it compared to others in my professional and personal space. I then realised that I am not weak, I am not vulnerable, I am not a damsel in distress. The day I realised my full potential as a woman, I flourished.

 

I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

What advice would you give to the 15-year-old you?

• You are worth more than you think.
• Not everyone is going to like you, and that is fine.
• Be brave and do what scares you.
• Be kind to yourself.
• Forgive quickly, move on quickly.
• The girls who did not like you then, want to be you now!
• Learn to breathe through the tough moments, it’s not the end of the world.

What would you say makes you a champion woman [of the UFS]?

For the past four years on our campus, I have committed my time and energy to mentor students who are in quest of their professional and personal development, some of whom have launched their careers and have become champions in their own spaces.

So, my answer to this question is that what makes me a champion woman of the UFS is the fact that I nurture other champions!

 


News Archive

Researchers reach out across continents in giraffe research
2015-09-18

Dr Francois Deacon and Prof Fred Bercovitch
busy with field work.

Researcher Dr Francois Deacon from the Department of Animal, Wildlife, and Grassland Sciences at the University of the Free State is conducting research with renowned wildlife scientist, Prof Fred Bercovitch, from the Center for International Collaboration and Advanced Studies in Primatology, Kyoto University Primate Research Institute in Japan.

Dr Deacon’s ground-breaking research has attracted international media attention. Together with Prof Nico Smit, he equipped giraffes with GPS collars, and conducted research based on this initiative. “Satellite tracking is proving to be extremely valuable in the wildlife environment. The unit is based on a mobile global two-way communication platform, utilising two-way data satellite communication, complete with GPS systems.”

Prof Bercovitch was involved with GPS tracking from elephants to koala bears.

Some of the highlights of the joint research on giraffes by Dr Deacon and Prof Bercovitch focus on:
 
• How much time do certain giraffes spend with, and away from, one another
• How do the home ranges of herds and individual giraffe overlap
• Do genetically-related animals spend more time together than non-genetically-related animals
• How much time do the young bulls, adult bulls, and dominant bulls spend with cow herds
• Herd interactions and social behaviours of giraffe
• The role of the veld and diet on animal behaviour and distribution

 

Their research article, “Gazing at a giraffe gyroscope: Where are we going?”, which was published in the African Journal of Ecology, assesses recent research by exploring five primary questions:

- How many (sub) species of giraffe exist?
- What are the dynamics of giraffe herds?
- How do giraffe communicate?
- What is the role of sexual selection in giraffe reproduction?
- How many giraffe reside in Africa?

They conclude this article by emphasising that the most essential issue is to develop conservation management plans that will save a wonderful species from extinction, and which will also enable scientists to conduct additional research aimed at answering their five questions.

In addition, they are working together on a grand proposal to get National Geographic to cover their work.

 

 

 

 

 

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