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24 August 2020 | Story Thabo Kessah | Photo Supplied
Lebohang Masoabi believes she is a champion woman as she commits her time to nurture other champions.

Growing up with an inferiority complex has taught Lebohang Masoabi to flourish in her adult life. She credits former Vice-Chairperson of the University of the Free State’s Council, Dr Nthabeleng Rammile, as a woman who continues to inspire her. She recently won an Innovation in Learning and Teaching award during the Qwaqwa Campus Centre for Teaching and Learning’s Excellence in Learning and Teaching Awards. 

She has just completed her MCom degree in Business Management, focusing on the role of entrepreneurial education on attitudes and intentions of university students. 

Please tell us about yourself: Who you are and what you do? 

My name is Lebohang Masoabi. I am a Lecturer in the Department of Business Management at the University of the Free State Qwaqwa Campus. My areas of expertise include, but are not limited to, entrepreneurship and marketing.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

Dr Nthabeleng Rammile. She is intentional and unapologetic about pursuing her destiny. She is a great example of defying limitations. She constantly challenges her abilities. She oozes confidence. But above all, I love how she is passionate about the growth and development of other women, and how she has made it her life’s work to ensure that other women succeed in pursuit of their dreams. 

What are some of the challenges you’ve faced in your life that have made you a better woman?

Self-esteem issues: I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

Inferiority complex: I was always afraid to express my full potential, wondering if I am worth it compared to others in my professional and personal space. I then realised that I am not weak, I am not vulnerable, I am not a damsel in distress. The day I realised my full potential as a woman, I flourished.

 

I had to learn to love myself and believe in myself and when I overcame that, I was unstoppable.

What advice would you give to the 15-year-old you?

• You are worth more than you think.
• Not everyone is going to like you, and that is fine.
• Be brave and do what scares you.
• Be kind to yourself.
• Forgive quickly, move on quickly.
• The girls who did not like you then, want to be you now!
• Learn to breathe through the tough moments, it’s not the end of the world.

What would you say makes you a champion woman [of the UFS]?

For the past four years on our campus, I have committed my time and energy to mentor students who are in quest of their professional and personal development, some of whom have launched their careers and have become champions in their own spaces.

So, my answer to this question is that what makes me a champion woman of the UFS is the fact that I nurture other champions!

 


News Archive

Meet our Councillor Ryland Fisher - media expert, political commentator, art lover
2016-07-13

Description: Ryland Fisher   Tags: Ryland Fisher

Ryland Fisher
Photo: Johan Roux

With more than 30 years’ experience in the media industry as former editor of the Cape Times and New Age, as well as assistant editor of the Sunday Times, and thanks to a profound understanding of the political situation in South Africa, Ryland Fisher was an obvious choice to serve on the Council of the University of the Free State.

Racial issues and diversity

He was born and bred in Cape Town, and studied Journalism at Rhodes University before the political situation in South Africa interrupted his studies. Despite this, Ryland has made a deep impression on the academy. Among others, he presented lectures on racial issues and diversity at the University of Cape Town, the Institute for the Advancement of Journalism in Johannesburg, Emory University in Atlanta, and Ohio University.  

Author and editor

Ryland has published two books, Race in 2007 and Making the Media Work for You in 2002, and was editor of the Official Opus on Nelson Mandela.

He was elected to the UFS Council in 2015. Ryland believes that his particular background and understanding of the media industry, as well as race and diversity issues, will make a valuable contribution to the Council.

Politics, media, and entrepreneurship

"I have proven experience in politics, the media, and entrepreneurship. I often lecture on media and social transformation. I believe this offers me a unique view that could benefit Council," he says.

Ryland has a particular enthusiasm for the arts, and is executive chairman of the Cape Town Festival. He has been married for over 30 years, and his three daughters lie close to his heart.

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