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07 August 2020 | Story Nombulelo Shange and Kali Nena

When capitalism is in crisis, it turns on women, people of colour, LGBTI++ groups and other minority groups. We have seen this throughout history. When World War I and II ended globally, economies were in tatters and capitalism had to repress women to regain its edge. Men returned home to find women doing ‘men’s work’, and the realisation that they were no longer able to provide for their families in the way that society expected them to. 

This created what Bell Hooks refers to as a crisis of patriarchal masculinity. Men were suddenly confused about their role as men in the family and society, because the meaning they attached to being men as ‘provider’, ‘strong’, ‘head of the home’, etc., no longer applied to them. This confusion and frustration are taken out on women, both at home and in the workplace. Men were able to re-enter the workplace, despite women being paid less; many employers still preferred to hire men over women, and women lost their jobs to make room for men. As countries started to rebuild after both wars, women were convinced that their main role was in the home raising the kids, while the men grew the economy. The same is true for South Africa; at the end of apartheid, the SA economy was in ruins because of sanctions and because apartheid criminals emptied state funds before fleeing the country. Apartheid was ruthless to black men – many leaders were either dead, exiled, or in jail. A lot of the late apartheid liberation work was carried out by women and the youth. In a similar way as women in Europe and America were pushed aside after the wars, women in SA had to take a back seat to allow men to take the lead in growing a struggling economy. 

Women are the most vulnerable

The current global lockdown caused by the Coronavirus outbreak is arguably the biggest threat to capitalism in our lifetime. The system is struggling during this time, because its core tenets have always been around profit and enriching white, patriarchal monopoly capital, not social well-being. Many jobs have been lost and the rates of Corona infections are staggering, while we are playing a juggling act between human lives and the economy. Women are the most vulnerable in this time, as they occupy the most unskilled jobs and face the greatest risk when it comes to job or income loss. Cases of gender-based violence are also spiking, with Eyewitness News reporting an increase in cases of domestic violence on the national hotline in the first three weeks of lockdown. More than 120 000 people called the hotline, which is double the usual volume. 

What are we celebrating 

With Women’s Day nearing, we need to ask ourselves what we are celebrating when this failing economic system has shown time and time again that women are not ‘valuable’. On the surface, celebrating Women’s Day/Month is important, because it is symbolic. Women such as Winnie Mandela, Lillian Ngoyi, Helen Suzman, Albertina Sisulu and many others have worked hard to ensure that women have better representation, and this should be celebrated.  However, a deeper look into Women’s Day elicits reflection that should be part of the celebration.  In simple terms, what is worth celebrating? The obvious answer would be that women are free from the political bondage that was apartheid, that women in general – and black women in particular – have fewer structural impediments to entering and progressing in business and at work, and that to some extent, women no longer have to enter the institution of marriage and bear children in order to be significant – at least in theory. But on the flip side, men are at war with women; even when women are able to overcome the historical and structural oppression and make it into workplaces, they still have to deal with sexual harassment and being undervalued. They face similar oppression in their communities and homes. 

Capitalism needs to be challenged

The deaths of Tshegofatso Pule, Naledi Phangindawo, and many other women during the lockdown have led to renewed calls for greater protection for women and harsher punishments for men who abuse women. These calls are important and have created more awareness around the oppression of women. However, the discussion needs to include the markets and not just individuals and state or legal structures. The #BlackLivesMatter dialogue has recently taken a similar shift. The #BLM movement criticised corporate Americans for engaging in brand activism while failing to show support in hiring practices, highlighting that less than 1% of Fortune 500 CEOs are black. 

The oppression and violence that people of colour and women face, were created by the capitalist system through slavery, colonialism, apartheid, etc. Capitalism never intended for women to ever benefit from the system; so, when we address the violence that women are suffering from partners who are experiencing a crisis of patriarchal masculinity, repressive workplaces, communities, church, etc., we have to challenge capitalism too, because this system affects every aspect of our lives, even in ways we do not realise. Employers still prefer to hire men over women, women are paid less, and there are fewer female executives; women still occupy most of the lowest paid, unskilled jobs. A study done by Jacqueline Mosomi found that women in the middle of the earning spectrum earn up to 35% less than men in SA. We know that women are less likely to stay in abusive or transactional relationships if they are financially independent; equal access to opportunities would see a lot more women empowered enough to protect themselves against violence. We still celebrate and get excited when big corporations in SA announce first black female top executives, and of course we should celebrate women’s achievements. But a certain level of outrage should be directed towards these companies for not being more inclusive sooner.

Producers and Reproducers

One of the oldest perspectives in sociology is the conflict perspective. It points out that part of the explanation for the plight of women is the division of males and females into producers and reproducers, respectively.  Producers must work for their families to have access to food, clothes, and shelter, while reproducers have to bear children and care for those children.  Societies by and large seem to believe that the success of the family, business, politics, and communities rests upon both males and females respecting this division.  This arbitrary and often impractical demarcation has been debunked by feminist theorists such as Judith Butler. Judith Butler reminds us that these divisions of labour are socially constructed, they are not based on any absolute facts and they can be changed, dismantled, and reconstructed in different ways. However, the view of women as reproducers and nurturers has persisted even in the workplace, where male CEOs and managers far outnumber their female counterparts.  With this in mind, as well as the heartless killing of women by men in different contexts, one would be forced to ask once again – are women really free? Can women ‘fit’ into a failing capitalist system that has never intended for them to be active members? What are we really celebrating this Women’s Day? 

 

Opinion article by Nombulelo Shange and Kali Nena, Lecturers in the Department of Sociology

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited
2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

 

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

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