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#WomensMonth: A champion woman willing to go the ‘extra mile’

25 August 2020 | Story Andre Damons | Photo Supplied

DrSabeehahVawda_read more — Dr Sabeehah Vawda, a pathologist in virology and a Senior Lecturer in the Division of Virology at the UFS, is one of the University of the Free State’s champion women.

As South Africa commemorates Women’s Month during August, the UFS shines a spotlight on women who are making an impact on our three campuses on a daily basis.

Dr Sabeehah Vawda is one of these women – a medical doctor with a postgraduate degree in medical virology. Dr Vawda’s work involves overseeing diagnostic virology laboratory tests, providing virology-related advice to other healthcare workers and diagnostic laboratories in the Free State and Northern Cape, research, and teaching and training undergraduate and postgraduate medical students.

“I like that I work in a clean and (mostly) very controlled environment. In addition, virology has an ever-evolving nature; there is always something totally new or revised about viruses and our knowledge thereof,” says Dr Vawda.

Originally from KZN, Dr Vawda studied and worked in quite a few provinces. She studied in Pretoria (Tuks), did her internship in Pietermaritzburg, community service in Kimberley, and postgrad studies in Bloemfontein, where she has (surprisingly) remained since completing her studies. “I am currently employed by the National Health Laboratory Service (NHLS) as a pathologist in virology and by the University of the Free State (UFS) as a Senior Lecturer in the Division of Virology.”

Dr Vawda talks about what inspires her, challenges she faced, and what makes a champion woman.

Is there a woman who inspires you and who you would like to celebrate this Women’s Month, and why?

My mum. She is a tremendous inspiration because she is always motivated, sees the ‘bright side’ of dreary matters, and encourages both my sister and myself to do the same. My dad tragically passed away when I was 18 and my mum very courageously took on her dual role, encouraged my sister and I to pursue our dreams, and with the Almighty’s mercy got us both through medical school. She is continuously encouraging us to strive for more, both in our careers and spiritually. My mum remains my ‘go-to-person’, and as a new mum myself, she continues to be my tower of strength as I experience this new phase of my life.

What are some of the challenges you’ve faced in your life that have made you a better woman?

My dad’s unexpected demise felt like the end of all our lives. At the time, I was completing my first year of BSc and was trying to get into medical school. A month later, I was accepted by the University of Pretoria to study medicine and had to make the arduous decision whether to leave home or not. Being an introverted, quiet person, moving provinces without any idea of how to fund my studies was quite a daunting challenge.

With my mum’s encouragement and the mercy of the Almighty, I accepted the offer and eventually received a full bursary. Retrospectively, being ‘thrown in at the deep end’, moving provinces alone, prolonged periods away from my loved ones, living without the comforts I had been accustomed to, and having a restricted budget, forced me to become independent and essentially moulded me into the person I am today.

What advice would you give to the 15-year-old you?

Your life is probably not going to follow the plan you have envisioned, because trials and tribulations are all part of life’s experience, but with faith and determination, everything somehow eventually falls into place. Always remember that the Almighty never gives a burden too tall. Remain humble despite your achievements and continuously strive to become a better version of ‘you’.

What would you say makes you a champion woman [of the UFS]?

At the outset, I have to state that I actually don’t consider myself to be a ‘champion woman of the UFS’ (yet, LOL), and was genuinely surprised and humbled when asked to be part of the Women’s Day feature.

So, what makes a champion woman in the academic setting? To me, it is someone who excels in her field of expertise, is willing to go the ‘extra mile’, and continues to perform well under stressful conditions. A professional person who is approachable and willing to assist her students/colleagues while remaining respectful to those above and beneath her.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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