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03 December 2020 | Story Leonie Bolleurs | Photo Supplied
Tsamayang Sethunsa says women needs to be taught that they must be firm when they say no.

“Gender-based violence is everyone’s responsibility and I believe it can be reduced if we all work together, says Tsamayang Sethunsa, Crime Investigating Officer at Protection Services.

Although he considers this a difficult battle to win, there are some actions that we can take to start fighting this evil in society. 

Enhance awareness campaigns

“We must continue to enhance our awareness campaigns throughout the year and not restrict it to the short period of time during the 16 Days of Activism against violence to women and children campaign. Awareness campaigns need to run on a regular basis and must become part of our daily lives.”

He adds that we need to be proactive. “In this regard, I am a firm supporter of ongoing research to enable advocacy groups, investigators, victims, and perpetrators to understand what we are dealing with and to come up with mitigation plans that will address the problem at its roots,” he says. 

“I also believe a focus on the victim is a good beginning, but we do not need to forget about the perpetrator, as that is where the problem is. We need to conduct specific research where perpetrators are interviewed and assessed as to understand what made the person commit the crime. You do not wake up in the morning and decide to hurt or kill someone you are supposed to love. There must be a trigger and we need to address it through ongoing engagement with men as the common perpetrator in these crimes.”

It is all right to cry and to let the pain out

“It is also important that men are taught to speak out about challenges they face on a daily basis. Tell them it is all right to cry and to let the pain out instead of keeping things in, resulting in violent outbursts,” he adds.

Tsamayang is also of the opinion that there is a need to revisit the rehabilitation methods of correctional service centres and to determine if these methods are working.

He says the issue of repeat offenders is also a growing concern for him as an investigator.

Furthermore, he is convinced that young children need to be taught about gender-based violence from an early age. “Women also need to be taught that they must be firm when they say no, and to report any criminal activity immediately when it happens. They must also learn to protect themselves,” he says. 

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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