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03 December 2020 | Story Leonie Bolleurs | Photo Supplied
Tsamayang Sethunsa says women needs to be taught that they must be firm when they say no.

“Gender-based violence is everyone’s responsibility and I believe it can be reduced if we all work together, says Tsamayang Sethunsa, Crime Investigating Officer at Protection Services.

Although he considers this a difficult battle to win, there are some actions that we can take to start fighting this evil in society. 

Enhance awareness campaigns

“We must continue to enhance our awareness campaigns throughout the year and not restrict it to the short period of time during the 16 Days of Activism against violence to women and children campaign. Awareness campaigns need to run on a regular basis and must become part of our daily lives.”

He adds that we need to be proactive. “In this regard, I am a firm supporter of ongoing research to enable advocacy groups, investigators, victims, and perpetrators to understand what we are dealing with and to come up with mitigation plans that will address the problem at its roots,” he says. 

“I also believe a focus on the victim is a good beginning, but we do not need to forget about the perpetrator, as that is where the problem is. We need to conduct specific research where perpetrators are interviewed and assessed as to understand what made the person commit the crime. You do not wake up in the morning and decide to hurt or kill someone you are supposed to love. There must be a trigger and we need to address it through ongoing engagement with men as the common perpetrator in these crimes.”

It is all right to cry and to let the pain out

“It is also important that men are taught to speak out about challenges they face on a daily basis. Tell them it is all right to cry and to let the pain out instead of keeping things in, resulting in violent outbursts,” he adds.

Tsamayang is also of the opinion that there is a need to revisit the rehabilitation methods of correctional service centres and to determine if these methods are working.

He says the issue of repeat offenders is also a growing concern for him as an investigator.

Furthermore, he is convinced that young children need to be taught about gender-based violence from an early age. “Women also need to be taught that they must be firm when they say no, and to report any criminal activity immediately when it happens. They must also learn to protect themselves,” he says. 

News Archive

Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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