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09 December 2020
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Story Carli Kleynhans
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Carli Kleynhans.
With the most gruelling year recorded in our entire lives, gradually coming to an end we remain hopeful and thankful that we have made it through. From the unexpected shock of going into lockdown, to the worry of having to use a blended approach to succeed in your academics and now finally settling into a new normal, we at the advising office bestow upon you the title of Kovsie champion…because that's exactly what you are!
One of our many champions, Carli Kleynhans, a 3rd (final) year student enrolled for BA Psychology and English shares how she survived…no, actually how she has thrived in 2020.
• What was your biggest concern about your academics when you found out the country was going into lockdown?
My biggest concern about my academics as a final year student was whether the online learning and tests would provide the same in depth learning experiences that are necessary to build upon for future studies.
• What are some of the challenges you've experienced along the way?
Staying focused and trying not to procrastinate was a big challenge I had to conquer, especially trying to not be distracted by my family and my phone. How I survived and was able to thrive in 2020!
• What are some of the strategies you've used to ensure your academics don’t suffer?
Time management was one of the most important strategies that I applied. For most of my classes, I was able to focus each week on a different module, by working and studying in advance I was able to keep up with my workload and still have the weekends to focus on myself, therefore creating designated time to work, study and also time to relax and read.
• What support have you received from the institution that's helped you thus far?
Most of my lecturers have provided needed support regarding our academics. The institution helped provide clarity with everything that was going on.
• What do you think the UFS could have done differently to support student success?
I think the UFS could have provided more resources for the final year students, especially considering we have to apply for further studies; online it was difficult to discern exactly what was necessary for the applications, whereas in class I feel more information would have been provided.
• What has kept you motivated?
Knowing it is my final year has helped to motivate me, as I have to use these grades to apply for further studies. I recently received recognition from Golden Key and this helped to further inspire me to work even harder at my academics.
• What advice do you have for your fellow Kovsies who are finding it difficult to keep going?
Remember to make time for yourself, to look after yourself and your mental health, especially in these difficult times. Work in advance and keep to your personal academic calendar.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.