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10 December 2020 | Story Jóhann Thormählen | Photo Anja Aucamp
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Proud UFS LIS staff members. From the left: Ronet Vrey, Betsy Eister, Lee Goliath, Kegomodicwe Phuthi, and Jeannet Molopyane.

When students and staff speak, the University of the Free State Library and Information Services (UFS LIS) listens. Not only does this result in maintaining high service delivery, but it also led to producing accredited research that can assist other libraries.

The UFS LIS research shows that it values the “voice of the UFS community and thus pauses and touches base”, says Betsy Eister, Director: Library and Information Services.

LIS published an article, How is our service delivery? How can we do better? A total quality management (TQM) analysis of an academic library, in a DHET-accredited journal, Innovations: journal of appropriate librarianship and information work in Southern Africa in June 2020.

An urgency for information needs

Eister is very proud. “An academic library is an extension of what happens in lecture halls and in research, and for the LIS staff to be researchers themselves is testimony to the belief and the high regard they place in their work.”

She says it is important to determine the relevance of the LIS services. They experienced concerns from staff and students and conducted a ‘holistic needs and concerns assessment’.

The LIS has learnt a few lessons in the research process, says Eister. Firstly, they can also contribute to the existing body of knowledge by sharing experiences. “We learnt that we are producing a lot of data on a regular basis, and that can be used for action research purposes – through ethical clearance, of course.”

The research also helped them understand what academics go through to publish papers and the urgency of their information needs.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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