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10 December 2020 | Story Jóhann Thormählen | Photo Anja Aucamp
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Proud UFS LIS staff members. From the left: Ronet Vrey, Betsy Eister, Lee Goliath, Kegomodicwe Phuthi, and Jeannet Molopyane.

When students and staff speak, the University of the Free State Library and Information Services (UFS LIS) listens. Not only does this result in maintaining high service delivery, but it also led to producing accredited research that can assist other libraries.

The UFS LIS research shows that it values the “voice of the UFS community and thus pauses and touches base”, says Betsy Eister, Director: Library and Information Services.

LIS published an article, How is our service delivery? How can we do better? A total quality management (TQM) analysis of an academic library, in a DHET-accredited journal, Innovations: journal of appropriate librarianship and information work in Southern Africa in June 2020.

An urgency for information needs

Eister is very proud. “An academic library is an extension of what happens in lecture halls and in research, and for the LIS staff to be researchers themselves is testimony to the belief and the high regard they place in their work.”

She says it is important to determine the relevance of the LIS services. They experienced concerns from staff and students and conducted a ‘holistic needs and concerns assessment’.

The LIS has learnt a few lessons in the research process, says Eister. Firstly, they can also contribute to the existing body of knowledge by sharing experiences. “We learnt that we are producing a lot of data on a regular basis, and that can be used for action research purposes – through ethical clearance, of course.”

The research also helped them understand what academics go through to publish papers and the urgency of their information needs.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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