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10 December 2020 | Story Jóhann Thormählen | Photo Anja Aucamp
Library Read More Anja Aucamp
Proud UFS LIS staff members. From the left: Ronet Vrey, Betsy Eister, Lee Goliath, Kegomodicwe Phuthi, and Jeannet Molopyane.

When students and staff speak, the University of the Free State Library and Information Services (UFS LIS) listens. Not only does this result in maintaining high service delivery, but it also led to producing accredited research that can assist other libraries.

The UFS LIS research shows that it values the “voice of the UFS community and thus pauses and touches base”, says Betsy Eister, Director: Library and Information Services.

LIS published an article, How is our service delivery? How can we do better? A total quality management (TQM) analysis of an academic library, in a DHET-accredited journal, Innovations: journal of appropriate librarianship and information work in Southern Africa in June 2020.

An urgency for information needs

Eister is very proud. “An academic library is an extension of what happens in lecture halls and in research, and for the LIS staff to be researchers themselves is testimony to the belief and the high regard they place in their work.”

She says it is important to determine the relevance of the LIS services. They experienced concerns from staff and students and conducted a ‘holistic needs and concerns assessment’.

The LIS has learnt a few lessons in the research process, says Eister. Firstly, they can also contribute to the existing body of knowledge by sharing experiences. “We learnt that we are producing a lot of data on a regular basis, and that can be used for action research purposes – through ethical clearance, of course.”

The research also helped them understand what academics go through to publish papers and the urgency of their information needs.

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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