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10 December 2020 | Story Jóhann Thormählen | Photo Anja Aucamp
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Proud UFS LIS staff members. From the left: Ronet Vrey, Betsy Eister, Lee Goliath, Kegomodicwe Phuthi, and Jeannet Molopyane.

When students and staff speak, the University of the Free State Library and Information Services (UFS LIS) listens. Not only does this result in maintaining high service delivery, but it also led to producing accredited research that can assist other libraries.

The UFS LIS research shows that it values the “voice of the UFS community and thus pauses and touches base”, says Betsy Eister, Director: Library and Information Services.

LIS published an article, How is our service delivery? How can we do better? A total quality management (TQM) analysis of an academic library, in a DHET-accredited journal, Innovations: journal of appropriate librarianship and information work in Southern Africa in June 2020.

An urgency for information needs

Eister is very proud. “An academic library is an extension of what happens in lecture halls and in research, and for the LIS staff to be researchers themselves is testimony to the belief and the high regard they place in their work.”

She says it is important to determine the relevance of the LIS services. They experienced concerns from staff and students and conducted a ‘holistic needs and concerns assessment’.

The LIS has learnt a few lessons in the research process, says Eister. Firstly, they can also contribute to the existing body of knowledge by sharing experiences. “We learnt that we are producing a lot of data on a regular basis, and that can be used for action research purposes – through ethical clearance, of course.”

The research also helped them understand what academics go through to publish papers and the urgency of their information needs.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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