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Online and distance-learning campus makes the most of a pandemic

13 December 2020 | Story Eugene Seegers and South Campus contributors | Photo Johan Roux

Dr Joleen Hamilton - Johan Roux JRX December 2019 — Dr Joleen Hamilton is one of the faces behind the short learning programmes hosted on the UFS South Campus. Joleen obtained her PhD in December 2019.

This year may have been one of the most challenging since the higher-education industry started, but the UFS South Campus in Bloemfontein has not rested on its laurels when it came to putting its technology and expertise to use in supporting not only tertiary but also basic education. Here are three examples of a large array of short-learning and other courses or interventions hosted on this always-innovating campus.

Online and short learning

Since the South Campus is the university’s online, distance-learning, and e-Education (ODeL) hub, it was in the ideal position to take certain courses and convert them to online short-learning programmes (SLP). These included a Euclidean Geometry programme arranged with the Free State Department of Education (FSDoE). Study guides were printed and couriered to the teachers who participated, and WhatsApp groups were used as the primary communication tool. Participants could submit their assignments via email or WhatsApp. An online forms platform was used to facilitate registration, as well as for pre- and post-tests and evaluation of the SLP.

Another two courses were Harnessing Social Media (five weeks) and TeachOnline (sixteen weeks): these SLPs were developed during the lockdown. The goal of both was to equip teachers with the skills needed to use technology as a mode of instruction during times like lockdown. Harnessing Social Media is a basic course that focuses on social-media platforms such as WhatsApp as a teaching tool. TeachOnline is a more advanced SLP that shows you how to use Google Classroom effectively. All the assignments were also completed and uploaded on Google Classroom. A total of 150 teachers were accommodated in the above three SLPs.

IDEAS Lab lends a hand

The IDEAS Lab’s studios, which would usually host the Internet Broadcast Project, were made available to the FSDoE, and technical assistance was provided to record the trimmed Annual Teaching Plan (ATP). The IDEAS Lab furthermore designed and published a YouTube channel where their IBP videos could be uploaded; the IBP’s recording time and subjects were also increased. Computer hard drives were used to distribute videos to schools.

Community Engagement project in Sterkspruit

Despite the pandemic and national lockdown, there was no concern that the South Campus would be prevented from displaying a meaningful 67-minute act of love. The tight-knit family on this campus reached out to an early childhood development (ECD) centre in need close to Sterkspruit which has 15 learners. Being aware of their extremely limited resources, and how cold the winters get in that area, staff members under the inspiration of Nelia Oosthuizen and Prof Lynette Jacobs, have since September 2019 been knitting squares that are then sewn together to form blankets. Knitting was certainly also a form of therapy for the staff members involved, and when lockdown eased and we could give them the gifts of love, the young learners at this ECD centre knew that somebody in a place far from theirs took the trouble to make a colourful, comfy blanket stitch by stitch to keep them warm.

Gauteng teachers empowered

The South Campus is dedicated to delivering quality distance education to sectors of society that would not necessarily have access to higher education. Its flagship programme, the Advanced Certificate in Teaching (ACT), has been delivered across six provinces of South Africa to more than four thousand semi-qualified teachers over the past four years, thereby ensuring that qualified teachers deliver quality education in some of the country’s remotest areas.

The South Campus Formal Programmes division, in collaboration with the Gauteng Department of Basic Education, has identified teachers within that province who would benefit from additional training. Funding for the students’ tuition and ICT training was secured from ETDP-SETA through the Campus Principal, Dr Maria Madiope. In 2020, a total of 563 Gauteng students were funded at a comprehensive value of more than ten million rands.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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