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21 December 2020 | Story Rulanzen Martin | Photo Supplied
The children who took part in the 2020 music programme received a certificate for completing the project.

The yearly Heidedal music outreach progamme presented by the Odeion School of Music (OSM) and the Reach our Community Foundation (ROC) is growing from strength to strength each year. Amid the uncertainties of 2020 three students from the OSM persevered and vowed to continue with the teaching progamme to bring music by the community for the community. 

This annual outreach programme was founded by the Music department at the OSM in 2015 and forms part of the BMus, BA (Music) and Diploma in Music qualification which integrates Music education modules with service learning.

This year’s progamme was established as an alternative to the Marimba Project which has been running for five years. “The aim is to continue with the programme in years to come, equipping and empowering the students to continue with instrumental training,” said Nadia Smith, a BAMus honours student and programme leader. 

Students take charge of 2020 programme 

Nadia Smith, together with third-year BMus students Liana Bester, and Chrismari Grobler, who all voluntarily took part in the progamme for six weeks, presented music lessons to 11 children in Heidedal. “Apart from the music knowledge these children gained they learned about teamwork and collaboration. They gained confidence and self-assurance, and reaped the fruit of their hard work,” said Smith.  

For Smith the six weeks of learning was a wonderful, joyous experience. “As a student music teacher, I am privileged to realise early in my career that to teach music is to teach life. Seeing the children smiling and performing enthusiastically I realised that everyone deserves to be educated in, about, and through music.”

Community concert also to engage and educate 

The teaching culminated in a much-anticipated community concert which took place on Saturday 14 November 2020. The community concert is presented as an ‘informance’, a collaboration between informing and performance. 
“It enables us to engage with the audience by inviting them to sing and move. We also demonstrated to them the process, development and outcomes of the programme,” said Smith. 

“In only 12 lessons the Heidedal students were exposed to different music styles including classical music, jazz and African music, and learned to read and write music notation, and to play the recorder,” said Smith. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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