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21 December 2020 | Story Rulanzen Martin | Photo Supplied
The children who took part in the 2020 music programme received a certificate for completing the project.

The yearly Heidedal music outreach progamme presented by the Odeion School of Music (OSM) and the Reach our Community Foundation (ROC) is growing from strength to strength each year. Amid the uncertainties of 2020 three students from the OSM persevered and vowed to continue with the teaching progamme to bring music by the community for the community. 

This annual outreach programme was founded by the Music department at the OSM in 2015 and forms part of the BMus, BA (Music) and Diploma in Music qualification which integrates Music education modules with service learning.

This year’s progamme was established as an alternative to the Marimba Project which has been running for five years. “The aim is to continue with the programme in years to come, equipping and empowering the students to continue with instrumental training,” said Nadia Smith, a BAMus honours student and programme leader. 

Students take charge of 2020 programme 

Nadia Smith, together with third-year BMus students Liana Bester, and Chrismari Grobler, who all voluntarily took part in the progamme for six weeks, presented music lessons to 11 children in Heidedal. “Apart from the music knowledge these children gained they learned about teamwork and collaboration. They gained confidence and self-assurance, and reaped the fruit of their hard work,” said Smith.  

For Smith the six weeks of learning was a wonderful, joyous experience. “As a student music teacher, I am privileged to realise early in my career that to teach music is to teach life. Seeing the children smiling and performing enthusiastically I realised that everyone deserves to be educated in, about, and through music.”

Community concert also to engage and educate 

The teaching culminated in a much-anticipated community concert which took place on Saturday 14 November 2020. The community concert is presented as an ‘informance’, a collaboration between informing and performance. 
“It enables us to engage with the audience by inviting them to sing and move. We also demonstrated to them the process, development and outcomes of the programme,” said Smith. 

“In only 12 lessons the Heidedal students were exposed to different music styles including classical music, jazz and African music, and learned to read and write music notation, and to play the recorder,” said Smith. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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