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20 December 2020
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Story Thabo Kessah
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Photo Thabo Kessah
Mbuyiselwa Moloi with student volunteers, Keamogetswe Mooketsi (presenter), Tshumelo Phaladi (producer), and Siphamandla Shabangu (SRC member – Social Justice and Universal Access).
The month of October 2020 marked the first anniversary of the Qwaqwa Campus online student radio, Q-Lit. “It has been a rocky road of sleepless nights, tears, and a lot of challenges. However, we have grown from strength to strength. We have made dreams of ordinary students possible. We have influenced change and inspired students to tap into their talents and potential,” said an elated station manager, Mbuyiselwa Moloi.
The station came in handy during the worst lockdown period of the COVID-19 pandemic when it bridged the communication gap between students and the university to integrate teaching and learning into the programming to ensure that no student was left behind. “With all of the regulations and online learning, Q-Lit had to be reinvented. While it was not an easy journey, we have grown more than ever before. Our August 2020 report shows that we have pulled in more than 1 600 listeners, even amid the learning, unlearning, and relearning processes. It was during this month that we also ran a series highlighting strategic offices led by women on campus as part of our Women’s Month celebration,” Mbuyiselwa revealed.
Looking to the future, the station hopes to obtain a full broadcasting licence from the regulatory body, the Independent Communication Authority of South Africa (ICASA), soon.
Recognition from the United Nations and MACE
2013-11-22
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The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small |
The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.
The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.
The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.
The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.
“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.
“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.
“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.