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20 December 2020
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Story Thabo Kessah
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Photo Thabo Kessah
Mbuyiselwa Moloi with student volunteers, Keamogetswe Mooketsi (presenter), Tshumelo Phaladi (producer), and Siphamandla Shabangu (SRC member – Social Justice and Universal Access).
The month of October 2020 marked the first anniversary of the Qwaqwa Campus online student radio, Q-Lit. “It has been a rocky road of sleepless nights, tears, and a lot of challenges. However, we have grown from strength to strength. We have made dreams of ordinary students possible. We have influenced change and inspired students to tap into their talents and potential,” said an elated station manager, Mbuyiselwa Moloi.
The station came in handy during the worst lockdown period of the COVID-19 pandemic when it bridged the communication gap between students and the university to integrate teaching and learning into the programming to ensure that no student was left behind. “With all of the regulations and online learning, Q-Lit had to be reinvented. While it was not an easy journey, we have grown more than ever before. Our August 2020 report shows that we have pulled in more than 1 600 listeners, even amid the learning, unlearning, and relearning processes. It was during this month that we also ran a series highlighting strategic offices led by women on campus as part of our Women’s Month celebration,” Mbuyiselwa revealed.
Looking to the future, the station hopes to obtain a full broadcasting licence from the regulatory body, the Independent Communication Authority of South Africa (ICASA), soon.
UFS Marketing scoops Unitech award
2007-11-27
Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.
Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.
The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.
The effectiveness and efficiency of marketing material was determined by:
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The extent to which the information needs of the target groups were satisfied
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The quality of communicated messages
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The utilisation of communication media
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The effective utilisation of communication networks within tertiary institutions
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
26 November 2007