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“A mind that is learning is a free mind and freedom demands the responsibility of learning” – J. Krishnamurti. What is the essence of education in our modern society amid the emerging, unprecedented, present-day circumstances? On 27 November 2020, third-year students from the University of the Free State (UFS) not only sought to inspire the youth in Kestell and bring them messages of hope, but also actively engaged them on how to be equipped with the necessary skills that would help them surf through the rapidly advancing world economics and the changing labour-market demands.
The collaboration with other expert stakeholders created a platform for significant conversation about alternative skills training that is designed to successfully address the current economic needs, thus enabling education to thrive and serve the intended purpose, which would ultimately manifest in effective transformation within communities. The UFS Qwaqwa Campus Community Engagement office coordinated the teamwork, comprising the Free State Department of Social Development, Maluti TVET College, the Free State School of Nursing, AGAPE Foundation for Community Development, Japie Lepele Foundation, the Riverside Finishing School, and Advance Academy.
TVET education allows students to progress in fields that suit them best and at the same time acquire skills needed for the future world of work. Information Technology (IT) students and staff members shared encouraging testimonies of their education experience and employment. The academy presented their finishing school programme to encourage learners to complete their secondary education even after they have suffered some interruptions. Although there are currently many challenges facing education in our semi-rural areas – such as Kestell – that result in lack of access to education and insufficient resources, civil partnerships like these are supporting and enabling communities in their quest to find their own solutions.
Department of Communication and Information helped with project
2006-05-15
Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein. If the expected results are achieved, the campaign will be rolled out nationally. The project will in future be presented annually to give students the opportunity to obtain practical experience.
The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.