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07 December 2020 | Story Eugene Seegers | Photo Jolandi Griesel
From the left; Tiana van der Merwe, Deputy-director: CTL; Prof Francois Strydom, Director: CTL, and Gugu Tiroyabone, Head of Advising, Access, and Success in CTL.

The UFS has taken an evidence-based approach to managing the impact of the COVID-19 pandemic. Within the first week of lockdown, the Rector and Vice-Chancellor, Prof Francis Petersen, put appropriate governance structures in place, consisting of a COVID-19 Senior Executive Team and seven task teams focused on managing the different aspects and responses to the pandemic. One of these task teams was the Teaching and Learning Management Group (TLMG), chaired by the Vice-Rector: Academic, Dr Engela van Staden. This multi-stakeholder group represents all the environments in the university responsible for teaching, learning, and support to the academic core.

The core function of the TLMG was to ensure that teaching and learning could continue in order to help staff and students to complete the academic year successfully. The first step in the evidence-based response was to understand students’ device access, data access, and connectivity.  The Centre for Teaching and Learning (CTL) developed a survey to which 13 500 students responded. The results showed that 92% of students had an internet-enabled device, 70% could get access to the internet off campus, and 56% had access to a laptop.

The survey was followed by the Vulnerable Student Index (VSI) developed by the Directorate for Institutional Research and Academic Planning (DIRAP), which helped the university to create a better understanding of the vulnerability of about 22 000 students at the UFS. 

#UFSLearnOn is born

Based on VSI results, the UFS immediately initiated the purchase of 3 500 laptops to be distributed to assist more students. In addition, the #KeepCalm, #UFSLearnOn and #UFSTeachOn campaigns were launched. These campaigns are aimed at creating the best possible support for academic staff and students respectively, by adapting existing support and practices most suited to an emergency remote-learning environment. The departure point of both campaigns was to design a response for the constrained environments of our students. 

The #UFSLearnOn for students creates materials that students can download on cellphones and that would provide them with skills and ideas on how to get connected and create an environment where they could study at home. The #UFSLearnOn website has been viewed by more than 77 000 students to date, and the resources were shared with other universities to support a collaborative approach to addressing the COVID-19 challenge. A total of 177 000 Facebook users have been reached by these #UFSLearnOn materials.

The #UFSTeachOn campaign focused on supporting staff to transform their materials and teaching approach to a new reality. Staff members who attended training sessions numbered 3 800, a testament to their commitment to create the best possible response. Both the #UFSLearnOn and #UFSTeachOn campaigns are continuing, with an overwhelmingly positive response from staff and students.

Multi-pronged approach

However, these campaigns would become two of the 16 strategies the UFS has developed to manage the risks created by the pandemic. Creating responses is, however, not enough; you need evidence that these initiatives are making a difference. Therefore, the CTL was tasked with creating a monitoring system using data analytics. To date, 34 reports have served at the weekly TLMG meetings. The reports monitor the number of staff and students on the Learning Management System (LMS), measuring how much time they are spending learning, and whether they are completing assessments. 

During the peak of the first semester, 90% of students were online, supported by academic and support staff. The average performance of students per faculty per campus was monitored. The use of data analytics allowed the UFS to identify students who were not connecting, as part of the #NoStudentLeftBehind initiative. 

A ‘no-harm intervention’

Gugu Tiroyabone, Head of Advising, Access, and Success in CTL, says that this intervention was designed to effect behavioural change while not scaring a student, in an effort to enhance chances of success: “Under the banner of No Student Left Behind (NSLB) at the UFS – a ‘no-harm intervention’ – the task team continuously reflects on the numbers, which provides insights on student behaviour relating to access/engagement on the LMS system. The quantitative data is integrated with students’ qualitative narratives to tailor individualised responsive support through academic advising, tutorial support, and other student-support services in faculties and student affairs. The NSLB was one of many other faculty and institutional initiatives deployed during the pandemic to promote equitable outcomes despite the disparities students face as a result of the pandemic. The NSLB has fast-tracked the use of analytics and student narratives to transform the way we support students and enhance student success by effecting behavioural change that promotes student and institutional agency. NSLB has been an exercise of shared efforts to cultivate effective learning, teaching, and support that has exemplified the UFS’ organisational growth-mindedness. Numbers and words tell a better story – this has helped us become an agile, focused, and responsive institution.”

Keep moving forward

This approach has resulted in 99,95% of students participating in the first semester. The 0,05% (or 204) students who were not able to participate are being supported to continue their studies successfully. 

The success of the UFS’ approach is not only borne out by quantitative evidence, but also by qualitative feedback, such as the following quote sent to an academic adviser on 24 August:

“Thank you so much (adviser’s name); if it wasn't for you, I would have dropped out, deregistered or even committed suicide during this pandemic. I want to say that I have passed all my modules with distinctions, all thanks to you. After all the difficulty of learning I have experienced during this period. Please continue your great work to others (you were truly meant for this job) and God bless you.”

There are hundreds more testimonials like these, which testify to the inspiring efforts of students and staff at the UFS to finish the academic year successfully with very low risk. Some of these testimonials have been captured in the CTL publication, Khothatsa, which means ‘to inspire or uplift’.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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