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UFS partners with local radio stations to address community issues

08 December 2020 | Story Dikgapane Makhetha | Photo Supplied

In response to the current COVID-19 pandemic, the Directorate: Community Engagement (CE) has initiated an innovative platform on which students can continue to engage with university community partners, and at the same time be assessed for their service-learning and community engagement projects.

The E-Engagement approach also meets the University of the Free State’s (UFS) strategic mandate to be a caring, responsive, and engaged university. Coordinated by the UFS CE office, academic staff and students are scheduled to engage with the community partners through radio broadcasts and virtual mode platforms. Informative content that has been researched, prepared, and presented by students in a pre-recorded format, will address significant issues brought about by the surge of COVID-19, creating a breeding ground for some of the societal ills, such as gender-based violence (GBV).

In order to establish sustainable relationships with community radio stations, a Memorandum of Agreement (MOA) with two local community radio stations was signed on the UFS Bloemfontein Campus on 10 October 2020. Prof Puleng LenkaBula, the Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, and Bishop Billyboy Ramahlele, CE Director, participated in the commitment to formalise the relationship between the UFS and the two radio stations, Mosupatsela FM and Motheo FM.

Master’s students from the Department of Psychology have produced and pre-recorded podcasts on community psychology. Their topics covered grief and self-compassion. The Department of Nutrition and Dietetics presented topics on a healthy lifestyle and diet. Fourth-year students from the School of Nursing have engaged new mothers concerning post-natal care. The School of Clinical Medicine has addressed the warning signs of burnout and preventative measures.

Bishop Ramahlele emphasised the importance of sustained relationship, which is expected to create further opportunities for interaction through partnerships in skills training (ICT) and the sharing of resources, including consultations through conference platforms. Prof LenkaBula highlighted the significance of the MOA by applauding the initiative, which has unlimited potential to ensure national development through student engagement, since universities create development sites that can be transferred further into the community.

News Archive

UFS SIFE is the best in SA!

2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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