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04 February 2020 | Story Xolisa Mnukwa | Photo Charl Devenish
Kovsie Eco vehicle parade
A highlight for first-year and senior students is the ACT eco-vehicle building and parade through the streets of Bloemfontein.

Sunny skies, cheerful faces, and an overall great atmosphere surfed the University of the Free State (UFS) Bloemfontein Campus on Saturday, 1 February 2020 for the final series of events in the Kovsie ACT 2020 line-up.

The eco-vehicle parade kick-started the activities for the day and saw various student teams displaying their personalised pit-stop ‘sculptures’ along the streets of Bloemfontein.  UFS residence teams Sonverlief (Houses Sonnedou, Veritas, Madelief); Soetmarmentum (Houses Soetdoring, Marjolein, Armentum); and Beykasium (Houses Beyers Naudé, Akasia, Imperium) came in first, second, and third respectively, obtaining the highest scores out of nine teams for their pit-stop sculpture constructions. 
 
Following the parade, there were a number of fun but competitive eco-vehicle races between the teams. This included the Drag Race, Obstacle Course Race, Formula E Race, Endurance Race, and the Slalom Course Race that took place on the Mokete Square. 

In the evening, students were serenaded by artists such as Early B and Spoegwolf. They danced to performances from the latest Amapiano music sensation, Kabza de Small, and legendary deep-house music duo, Black Motion, at the Rag Farm. 

Assistant Director of UFS Student Life and Director of the Kovsie ACT office, Karen Scheepers, earlier urged students to get more involved in student-life programmes such as Kovsie ACT, in order to equip themselves with a variety of skills and a fulfilling university experience.

A number of senior and first-year students who were part of the action on the UFS Bloemfontein Campus this past Saturday, can attest to Scheepers’ advice.
“I’ve been looking forward to starting university for the longest time, and I am glad that I ended up at the UFS. I don’t feel alone, I feel like I can actually do this,” said first-year Psychology student, Thulisa Shezi.

“University isn’t as bad as everyone thinks it is, it’s just a matter of staying motivated, doing your work, and surrounding yourself with the right people in the process.” – Fourth-year Business Management student, Earl van der Westhuisen.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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