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04 February 2020 | Story Xolisa Mnukwa | Photo Charl Devenish
Kovsie Eco vehicle parade
A highlight for first-year and senior students is the ACT eco-vehicle building and parade through the streets of Bloemfontein.
Sunny skies, cheerful faces, and an overall great atmosphere surfed the University of the Free State (UFS) Bloemfontein Campus on Saturday, 1 February 2020 for the final series of events in the Kovsie ACT 2020 line-up.

The eco-vehicle parade kick-started the activities for the day and saw various student teams displaying their personalised pit-stop ‘sculptures’ along the streets of Bloemfontein.  UFS residence teams Sonverlief (Houses Sonnedou, Veritas, Madelief); Soetmarmentum (Houses Soetdoring, Marjolein, Armentum); and Beykasium (Houses Beyers Naudé, Akasia, Imperium) came in first, second, and third respectively, obtaining the highest scores out of nine teams for their pit-stop sculpture constructions. 
 
Following the parade, there were a number of fun but competitive eco-vehicle races between the teams. This included the Drag Race, Obstacle Course Race, Formula E Race, Endurance Race, and the Slalom Course Race that took place on the Mokete Square. 

In the evening, students were serenaded by artists such as Early B and Spoegwolf. They danced to performances from the latest Amapiano music sensation, Kabza de Small, and legendary deep-house music duo, Black Motion, at the Rag Farm. 

Assistant Director of UFS Student Life and Director of the Kovsie ACT office, Karen Scheepers, earlier urged students to get more involved in student-life programmes such as Kovsie ACT, in order to equip themselves with a variety of skills and a fulfilling university experience.

A number of senior and first-year students who were part of the action on the UFS Bloemfontein Campus this past Saturday, can attest to Scheepers’ advice.
“I’ve been looking forward to starting university for the longest time, and I am glad that I ended up at the UFS. I don’t feel alone, I feel like I can actually do this,” said first-year Psychology student, Thulisa Shezi.

“University isn’t as bad as everyone thinks it is, it’s just a matter of staying motivated, doing your work, and surrounding yourself with the right people in the process.” – Fourth-year Business Management student, Earl van der Westhuisen.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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