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25 February 2020 | Story Valentino Ndaba
Charné Ferreira
Kovsies is proud of Charné Ferreira one of just 12 candidates to be placed on the Honours Roll of the South African Institute of Chartered Accountants.

The South African Institute of Chartered Accountants (SAICA) recently announced the candidates who wrote and successfully met the requirements of the Assessment of Professional Competence (APC) examination. One of 2 024 names released was that of Charné Ferreira, a University of the Free State (UFS) alumna.

Ferreira was among 3 560 candidates who attempted the APC in November 2019. This gruelling part of her journey to becoming a Chartered Accountant (CA) was a culmination of many years of intensive education and training.

Now a Senior Associate at PricewaterhouseCoopers, Ferreira reflects on how her career started with the decision to take Accounting as a subject in high school. In her second- and third-year as a Kovsie student, Ferreira challenged herself to become a tutor. This gave her the opportunity to secure a position as an Academic Trainee at the UFS School of Accountancy.

Recognising outstanding performance
Not only did Ferreira pass the most demanding Chartered Accounting test in South Africa, but she excelled and earned a place on the institute’s prestigious APC Honours Roll. SAICA honours only 12 exceptional candidates for their aptitude and skill. 

Excellence to match market demands
According to Freeman Nomvalo, CEO of SAICA: “In many ways this is the toughest exam because it requires aspirant Chartered Accountants (CASA) to apply their technical academic knowledge from multiple disciplines to a single but complex real-life business case study. To pass, candidates must demonstrate high levels of the skills employers have told us they want in the next generation of CAs (SA).

“Succeeding at this final test of professional competence requires advanced levels of critical thinking, the ability to work with technology, and the capacity to assimilate new information under pressure over a five-day period which culminates in an eight-hour assessment. It’s gruelling but it’s exactly the kind of challenge successful candidates will soon face as qualified CAs (SA),” added Nomvalo.

A word to the wise
Looking back at the building blocks that led her to this point, Ferreira shared invaluable advice for future candidates. “Ask for help, speak up if you do not know, speak up if you are drowning in stress. Your career is not a sprint, it is okay if you fail, as long as you get up again and the most important thing is, make time to rest, do not be so hard on yourself,” she said.

In congratulating Ferreira and the other UFS alumni who passed the 2019 Assessment of Professional Competence, Prof Frans Prinsloo, Director: School of Accountancy, also paid tribute to the excellent work of the UFS academics in the School who play a vital role in developing the knowledge, skills and values of the next generation of accounting professionals. “These results attest to the quality of the Chartered Accountancy education offered by the UFS,” he said.

News Archive

Valuable advice for businesses in difficult times
2013-04-15

 

Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013


Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.

He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:

  • Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
  • Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
  • Integrated central capital and funding management.
  • Entrench well-established reporting, KPIs and measurement systems.
  • Ensure strong independent risk management.
  • Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
  • Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
  • Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
  • Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.

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