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07 February 2020 | Story Xolisa Mnukwa | Photo Sonia Small
T-systems funding
Opening the doors of opportunity – TSSA allocated R2,4 million in bursary funding for 200 UFS students.


It is no secret that higher education institutions all over South Africa are plagued with the burden of current and historical student debt, leaving many hopeful students with the risk of financial exclusion. T-Systems South Africa (TSSA) has contributed a substantial amount of R2,4 million to fund a total of 200 students at the University of the Free State (UFS) in order to address ‘skills shortages’ in South Africa.

TSSA, a local unit of T-Systems International – a subsidiary of Deutsche Telekom – is invested in capitalising on South African expertise where innovation and intellectual property of a global (Information and Communications Technology) ICT provider is involved. The company strives to transform their clients and South Africa as a whole by providing innovative ICT solutions that work, in South Africa and for South Africa.

The company aims to endorse inclusive transformation in South Africa through the promotion and implementation of skills and enterprise development, as well as job creation. This forms part of the company’s National Development Plan for 2030 that envisions the elimination of poverty and reduced inequality.

Kovsie Alumni Trust Investment

Through its corporate social-responsibility wing called the Nation Building Initiative, T-Systems identified the University of the Free State after being contacted by the Kovsie Alumni Trust (KAT). 

KAT identified this opportunity as a call for the university to aid the advancement of students through initiatives such as the Integrated Transformation Plan (ITP), which was first launched in 2017. The ITP aims to utilise the university’s core functions (routed in teaching and learning, research, and engaged scholarship) to train and mould students into globally competitive graduates, which essentially also build towards skills and enterprise development, together with job creation. 

“The contribution of funding from T-Systems enabled us to empower our honours students by paying their outstanding university debt for 2019.  This has had a significant impact on the lives of many of our honours students who will be able to enrol for master’s programmes or seek employment without the burden of university debt,” says Professor Corli Witthuhn, UFS Vice-Rector: Research, Innovation and Internationalisation. 

“The University of the Free State is looking forward to partnering with T-Systems in 2020 in order to ensure continued opportunities for our students to further their education.”


Addressing a skills shortage in South Africa

Kovsie students completing honours studies in fields such as technology, human resources, and marketing as well as qualifications routed in accounting and finance, were given preference for the bursary. Other senior students required a pass mark of 60% or more to qualify for the bursary. TSSA paid off the university debt of students selected in 2019, and they had the opportunity to reapply in 2020. The UFS Alumni office facilitated the process. 

In 2020, students from all study years will be considered for the bursary, including matriculants who are entering university for the first time.  

Dineo Molefe , Managing Director at TSSA, says: “T-Systems has always invested in education by running a number of developmental initiatives, among others its ICT Academy – which provides free learnerships, internship programmes, including a learnership for disabled people as well as the flagship Hazyview Digital Learning Centre, which has become a unique rural nearshoring success story.

“All of this is earmarked to address the serious shortage of ICT skills – and by developing those skills, we not only address an industry problem but also contribute to employment opportunities in South Africa.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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