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18 February 2020 | Story Nomonde Mbadi | Photo Charl Devenish
Star of Stars Gala evening
Attending the Star of Stars gala dinner, were from the left: Mar'c Scholtz, Chairperson of the Star of Stars competition; Prof Francis Petersen, Rector and Vice-Chancellor; Kamohelo Mphuthi, Star of Stars 2019/2020 winner; MEC for Treasury in the Free State, Mrs Gadija Brown; and Nomonde Mbadi, Director: Student Recruitment Services

An evening among the stars, celebrating some of the Free State’s brightest learners. This was the backdrop for the annual University of the Free State (UFS) Star of Stars competition gala dinner held on 1 February. The event, hosted by the Department of Student Recruitment Services, recognises Grade 12 learners from quintile 1, 2 and 3 schools in the province, especially those from rural communities. 

In its fourth year of existence, the Star of Stars competition rewards learners for academic performance, leadership achievement, and community involvement. The top-ten entries are selected through an adjudication process, with the winner verified by external evaluators. 

Recognising top matriculants in the Free State 

Recognised for his achievements in the 2019 National Senior Certificate (NSC) examinations, Kamohelo Mphuthi, a former learner from Leifo-Iziko Combined School in Reitz, walked away with the Star of Stars 2019/2020 title. Kamohelo is currently enrolled at Kovsies for a BSc degree majoring in Actuarial Science. In his acceptance speech, the Karee Residence student said, “In everything that you do, strive for nothing but perfection. I hope to be a leader who is an academic, who is affable and approachable, and a leader who inspires those who came before me as well as the future winners”. 

A new category was introduced for the first time – Sparkling Personality.  The finalists chose the one star that lit the room, was friendly with everyone, with a sparkling personality.  The winner was Bianca Mafukama from Tsebo Secondary School in Phuthaditjhaba.

Nomonde Mbadi, Director: Student Recruitment Services, said entries for the 2019/2020 competition were of an exceptionally high standard. “Five learners from the top-ten group were part of the provincial top-hundred learners in the past NSC examination.”  

Improving the lives of those living in rural communities

She said the competition is a unique recruitment initiative driven by the Department of Student Recruitment Services and supported by the Centre for Teaching and Learning, Kovsie Counselling, Student Affairs, and Mr Joe Serekoane from the Faculty of the Humanities, to guide and support learners through career counselling, mentorship, and adapting to campus life. 

Addressing the audience at the gala dinner, Prof Francis Petersen, Rector and Vice-Chancellor, encouraged the top-ten finalists to pursue their dreams with a relentless courage and an aspiration to succeed. Also in attendance, was the MEC for Treasury in the Free State, Mrs Gadija Brown, who complimented the University of the Free State as a partner in improving the lives of those living in rural communities.

All the finalists received bursaries from the Kovsie Alumni Trust and the University of the Free State, as well as gifts from the Fidelity Foundation, Bloempapier, and the Bloemfontein Business Chamber. Hill Mchardy and Herbst Attorneys awarded internships to two finalists enrolled for the LLB programme. To add dazzle and sparkle, Bridal Co and Euro Suit sponsored each finalist with formal attire. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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