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26 February 2020 | Story Leonie Bolleurs
Vegetable tunnels
Two vegetable tunnels were recently established on the UFS Bloemfontein Campus to contribute to the fight against food insecurity.

Food insecurity is a problem on university campuses worldwide. The three campuses of the University of the Free State (UFS) are not exempt from this plight. Research findings indicate that more than 64% of students at the university go through periods of hunger.

Annelize Visagie, , from the Division of Student Affairs who is heading the Food Environment Office at the UFS, confirms that food insecurity at higher education institutions is not a new phenomenon.

In a study with first-year students as focus, Visagie found that academic performance declines and coping mechanisms increase as the severity of food insecurity increases.

“Students use different coping mechanisms, with an alarming percentage of students (40,6%) using fasting as an excuse to friends for not having food, 60% of students skipping meals because they do not have enough money, and 43,2% of students being too embarrassed to ask for help.”

Visagie states that various factors contribute to this alarming scenario, with the main reason being that the majority of students come from impoverished economic and social circumstances. This suggests that although students receive NSFAS funding or any other bursary, it is not a guarantee that they are food secure.

Focus on student wellbeing
Aligning with the UFS strategic goal of improving student success and wellbeing, UFS staff is working hard to implement initiatives and obtain sponsorships and food donations to ensure that students do not go hungry.

Members of the university’s Food Environment Project, Drs Johan van Niekerk and JW Swanepoel from the Centre for Sustainable Agriculture, Rural Development and Extension (CENSARDE), and Karen Scheepers from the Division of Student Affairs who is heading KovsieAct partnered to move the existing vegetable tunnels on the UFS experimental farm to the Bloemfontein Campus.

The construction of the tunnels and boxes was financed by Tiger Brands. Professor Michael Rudolph and Dr Evans Muchesa who are involved with the Siyakhana Food Gardens, assisted with the training of students and consultation throughout the project.

The two tunnels (30 m x 10 m each) are covered with netting, and two water tanks with pumps are fitted to provide the necessary irrigation.

Vegetables add value
Dr Swanepoel explains: “In each tunnel there are 20 raised wooden boxes. Each residence received one box where they planted one type of vegetable crop, including Swiss chard, cabbage, carrots, beet, kale, and broccoli.”

Residence Committee members from all on- and off-campus student communities in civic and social-responsibility portfolios, as well as civic and social-responsibility student associations, received the necessary training to plant vegetables.

The vegetables were planted in mid-February and the first harvest is expected around mid-April.

This initiative, which will help students in the near future to keep the hunger pangs at bay in a healthy way, adds to the existing No Student Hungry programme. Visagie says it is important for the university to assist students in making healthy choices and to educate them on decisions to secure nutritional food for themselves.

In addition, the university also received food parcels from Rise Against Hunger, together with donations from organisations such as Gift of the Givers – providing 200 food parcels to students on the Qwaqwa Campus, and the recent donation from Tiger Brands – providing 500 food parcels to students.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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