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Embark on your Gateway to an exciting Kovsie life

23 January 2020 | Story Xolisa Mnukwa

Enrich your first University of the Free State (UFS) experiences with the annual Gateway first-year’s college. Form long-lasting friendships and memories with your fellow freshmen and gear up for a vibrant academic career at the UFS.

Gateway comprises an exciting series of student-life and learning experiences that are intended to introduce and acquaint students with their respective Kovsie campuses and overall UFS campus life.

The 2020 Gateway programme inducts first-year students into academic faculty life in order to help them adjust and settle into the university environment. It also aims to instil effective skills in them to thrive academically, and to develop into well-rounded, globally competitive graduates.

Want to experience Gateway? Here’s how

The Gateway Orientation programme on the UFS Bloemfontein Campus is conducted according to student colleges. First-year students who do not belong to an on-campus or day residence on the Bfn Campus, are assigned to a college in Exam Room 3 during their registration. This enables them to follow and be part of the series of events according to the colleges they are assigned to.

Get to know your UFS campus

UFS Campus Tours no longer form part of the Gateway Programme; however, Gateway mentors assigned to specific colleges are available for students to get in touch with, in order to arrange tours of the Bloemfontein Campus. Day-residence students and students residing on campus are paired with P3 mentors, who have been placed in their respective residences to facilitate campus tours for them.

KovsiesACTUP Performing Arts Competition

The UFS Arts, Culture and Dialogue office has partnered with the Kovsie ACT office for the 2020 Gateway programme, introducing the KovsiesACTUP Performing Arts Competition for all prospective and current students of the UFS. It is geared towards engaging students and enhancing the general social atmosphere on the Bloemfontein Campus during registration.

The competition comprises various categories, including dancing, singing, poetry, DJing, musical bands, and rap. The winner from each category will walk away with R1 500 in cash. The competition finale will be held at the RAG farm on 27 January 2020 at 14:00.

For more information on how to get involved with the Arts, Culture and Dialogue Office, students can visit the Callie Human Centre on the UFS Bloemfontein Campus. The office has set up a performance stage, where fellow Kovsies associated with the office are entertaining prospective students and parents who are waiting to register.

For enquiries about Gateway on each campus, see the details below:

Bloemfontein Campus: +27 51 401 9876 or email gateway@ufs.ac.za
Qwaqwa Campus: Dulcie Malimabe, +27 58 718 5041; malimabeDP@ufs.ac.za
South Campus: Tshego Setilo, +27 51 505 1362; SetiloT@ufs.ac.za

Visit the UFS Gateway page for more information on the 2020 programme and how you can get involved.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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