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06 January 2020 | Story Igno van Niekerk | Photo Igno van Niekerk
Success is tied to the company you keep
Prof Brownhilder Neneh believes failure is part of success – it teaches you to be persistent and resilient.

As a young girl growing up in the Cameroon, her dad told her that once she had completed her first degree, she could choose where in the world she wanted to study. Her first choice was the United States; she applied and was admitted.

So, how did she come to complete her postgraduate studies and then became a professor and Head of the UFS Department of Business Management?


A matter of timing

Prof Brownhilder Neneh, Associate Professor in the Department of Business Management, tells the story. “It was a matter of timing. The new intake in the US took place in June; I started looking around and saw that there was an opportunity to come to the UFS. I did not want to waste six months; so, I came here, did my honours degree, and within one year and five months, I completed my master’s degree (Cum Laude), and then went home. I thought of doing my PhD in Germany but realised that the language might be a challenge; I came back and within a year and a few months, I completed my PhD.”

Listening to Prof Neneh relate the story, one might think she does nothing but study; although her academic workload is high, she finds the time to play with her 14-month-old baby every day. “When I arrive home and she sees me – that’s when my energy soars – and we start playing. Where possible, I take her to conferences with me. As a working mother, I understand the challenge of finding the balance, and my husband is great in supporting me.”


Finding the balance

Having risen to the position of professor, being happily married, and apparently having found the balance which many people seems to strive for their entire lives, I ask Prof Neneh what her recipe for success is. She doesn’t hesitate: “Success is tied to who you marry (if you get married), the company you keep, hard work, consistency, and always trying to be the best at what you do – and, oh yes, failure is part of success; it teaches you to be persistent and resilient. I also believe that God’s grace and favour has added to my success.” At a conference in September 2019, Prof Neneh once again talked about her favourite topic – women entrepreneurs and the challenges they face. She believes that there is a lot to be done to lessen the load of entrepreneurial women. And as I get ready to leave, I ask for her definition of success. She doesn’t hesitate: “Seeing students fly above you – and shining. Yes, to see them shine.”

News Archive

Profiling of small businesses discussed
2010-06-03

From the left are: Mr Christoff van der Merwe, businessman from Pretoria, Ms Jackie Ntshingila, Provincial Manager of SEDA in the Free State, Prof. Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS, Mr Barry Chang from Mijona International in Bloemfontein and Mr Hendrik van der Merwe, businessman from Pretoria.
Photo: Stephen Collett


“We need some kind of innovation to help small businesses in the Free State grow to their full potential.” These were the words of Ms Jackie Ntshingila, Provincial Manager of the Small Enterprise Development Agency (SEDA) in the Free State at a breakfast presented by the Faculty of Economic and Management Sciences of the University of the Free State (UFS) in Bloemfontein.

The faculty and SEDA presented the breakfast after identifying the need to profile small business development agencies and to get the role-players in the province together to discuss the development of small business enterprises.

“It is important that we start to profile small agencies in the province and a university is a good neutral ground to start an initiative like this,” said Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences at the UFS.

“Small business development agencies are working in silos, there are fragmented reporting lines, a duplication of services and the service is rotated among the same group of small, medium and micro enterprises,” said Ms Ntshingila.

“Students do not see themselves as job creators and entrepreneurs are not contributing optimally to the gross domestic product of the province. Job creation opportunities are also not efficiently reported and there is a competitive approach amongst different business associations,” she said.

Ms Ntshingila proposed a couple solutions: “Establish an electronic database, do government reporting through a systems or database administrator and make a presentation to government for adequate funding for these projects,” she said.

At the breakfast it was proposed that the small business development agencies will now be identified and follow-up meetings will be arranged by the faculty and SEDA.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
2 June 2010

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