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06 January 2020 | Story Igno van Niekerk | Photo Igno van Niekerk
Success is tied to the company you keep
Prof Brownhilder Neneh believes failure is part of success – it teaches you to be persistent and resilient.

As a young girl growing up in the Cameroon, her dad told her that once she had completed her first degree, she could choose where in the world she wanted to study. Her first choice was the United States; she applied and was admitted.

So, how did she come to complete her postgraduate studies and then became a professor and Head of the UFS Department of Business Management?


A matter of timing

Prof Brownhilder Neneh, Associate Professor in the Department of Business Management, tells the story. “It was a matter of timing. The new intake in the US took place in June; I started looking around and saw that there was an opportunity to come to the UFS. I did not want to waste six months; so, I came here, did my honours degree, and within one year and five months, I completed my master’s degree (Cum Laude), and then went home. I thought of doing my PhD in Germany but realised that the language might be a challenge; I came back and within a year and a few months, I completed my PhD.”

Listening to Prof Neneh relate the story, one might think she does nothing but study; although her academic workload is high, she finds the time to play with her 14-month-old baby every day. “When I arrive home and she sees me – that’s when my energy soars – and we start playing. Where possible, I take her to conferences with me. As a working mother, I understand the challenge of finding the balance, and my husband is great in supporting me.”


Finding the balance

Having risen to the position of professor, being happily married, and apparently having found the balance which many people seems to strive for their entire lives, I ask Prof Neneh what her recipe for success is. She doesn’t hesitate: “Success is tied to who you marry (if you get married), the company you keep, hard work, consistency, and always trying to be the best at what you do – and, oh yes, failure is part of success; it teaches you to be persistent and resilient. I also believe that God’s grace and favour has added to my success.” At a conference in September 2019, Prof Neneh once again talked about her favourite topic – women entrepreneurs and the challenges they face. She believes that there is a lot to be done to lessen the load of entrepreneurial women. And as I get ready to leave, I ask for her definition of success. She doesn’t hesitate: “Seeing students fly above you – and shining. Yes, to see them shine.”

News Archive

Goodbye SIFE, hello Enactus
2013-05-01

The Kovsies Enactus team
24 May 2013
Photo: Linda Fekisi

The Students in Free Enterprise, better known as SIFE, has changed its brand name to Enactus. This global rebranding took place late last year. It forms part of an attempt to increase the organisation’s level of reach and impact. It reflects that entrepreneurial action is not something that is relevant to a single culture or nationality.

The organisation is still in essence one which assists university students to create community empowerment projects. The Kovsies Enactus team has 53 active members on the Bloemfontein Campus.

“We encourage student development through Enactus. It is a great platform for students. There is a combination of ideas, expertise and diversity from different faculties,” says the Vice-Chairperson of internal affairs, Mirriam Matsoaboli.

Enactus is currently working on three major projects: Local Economic Development (LED) and Edcon, Shifting Focus, and an environmental project. LED works with 19 established businesses which are struggling to make a profit while Edcon deals with three designers in textile and clothes making. Shifting Focus forms part of the educational division. It focuses on instilling entrepreneurial skills in high school learners. The Enactus team serves as a mentoring structure and advises them. The environmental project is in its infant stage, with. Enactus working on recycling bottles and paper, especially old study guides on campus.

“Having a branch on the QwaQwa campus has also been one of our objectives. We are still in the process of establishing one,” adds Mirriam.

The Enactus team is currently preparing for the national competitions which will take place later in Sandton on 10 and 11 July.

  • Students tell us about your association and we will profile it on our Kovsielife page. Contact Amanda Tongha at tonghaa@ufs.ac.za

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