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06 January 2020 | Story Igno van Niekerk | Photo Igno van Niekerk
Success is tied to the company you keep
Prof Brownhilder Neneh believes failure is part of success – it teaches you to be persistent and resilient.

As a young girl growing up in the Cameroon, her dad told her that once she had completed her first degree, she could choose where in the world she wanted to study. Her first choice was the United States; she applied and was admitted.

So, how did she come to complete her postgraduate studies and then became a professor and Head of the UFS Department of Business Management?


A matter of timing

Prof Brownhilder Neneh, Associate Professor in the Department of Business Management, tells the story. “It was a matter of timing. The new intake in the US took place in June; I started looking around and saw that there was an opportunity to come to the UFS. I did not want to waste six months; so, I came here, did my honours degree, and within one year and five months, I completed my master’s degree (Cum Laude), and then went home. I thought of doing my PhD in Germany but realised that the language might be a challenge; I came back and within a year and a few months, I completed my PhD.”

Listening to Prof Neneh relate the story, one might think she does nothing but study; although her academic workload is high, she finds the time to play with her 14-month-old baby every day. “When I arrive home and she sees me – that’s when my energy soars – and we start playing. Where possible, I take her to conferences with me. As a working mother, I understand the challenge of finding the balance, and my husband is great in supporting me.”


Finding the balance

Having risen to the position of professor, being happily married, and apparently having found the balance which many people seems to strive for their entire lives, I ask Prof Neneh what her recipe for success is. She doesn’t hesitate: “Success is tied to who you marry (if you get married), the company you keep, hard work, consistency, and always trying to be the best at what you do – and, oh yes, failure is part of success; it teaches you to be persistent and resilient. I also believe that God’s grace and favour has added to my success.” At a conference in September 2019, Prof Neneh once again talked about her favourite topic – women entrepreneurs and the challenges they face. She believes that there is a lot to be done to lessen the load of entrepreneurial women. And as I get ready to leave, I ask for her definition of success. She doesn’t hesitate: “Seeing students fly above you – and shining. Yes, to see them shine.”

News Archive

Samuel Masingi dreams of a shared vision
2014-10-31

Newly-appointed Student Representative Counsel (SRC) member, Samuel Masingi, holds high aspirations for his 2014/2015 term. He has been elected to the portfolio of Ex officio: Student Media Council. Masingi aims to bring the media and students closer together.

“If the media platforms are solid,” Masingi says, “then everything else will just fall into place, causing a snowball effect. I think this is very critical, because even if you do great things, there is no point if no one knows about it.”

A believer in an open door policy, Masingi encourages students to visit him to share their ideas and opinions.

Masingi credits ambition and hard work for his achievements and the success in his academic career. He believes that confidence and willpower can convert ambition into accomplishment – transforming dreams into reality. Studying for his honours in Sport Sciences, Masingi believes in stepping up to the task at hand and making an impact. Be an agent of change in order to see the difference you desire.

Having formerly served on the Tswelopele Residence Committee for Sport, Masingi is not new to the media scene. He previously gained experience as the Sports Editor of the IRAWA Post. He currently contributes to various publications which include Student Leverage – an online magazine – and News24 Voices. This makes him highly -suitable to head the student media portfolio.

When asked about his hopes for the 2014/2015 Student Representative Council he replied, “A shared vision.”

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